250+ Best Practices for B2B Marketing Success

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Sprache: Englisch

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Beschreibung

250+ Best Practices for B2B Marketing Success is a step-by-step guide to becoming a leading B2B marketing professional. Written by Alexander Kesler, a seasoned marketing practitioner and thought leader, this book serves as a resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced pundits. 250+ Best Practices for B2B Marketing Success synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away--on everything from crafting content to measuring its effectiveness at the campaign's end. Above all, this book presents engaging strategies and practices suitable for any business. Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom.

Über den Autor

Alexander Kesler is the founder and CEO of INFUSE and founder of [...]. In addition to having completed a number of successful exits, Kesler turns concepts into products and marketing programs that drive ROI. He focuses on all facets of growth, advancing solutions for B2B demand generation, GTM strategies, data, and AI/ML technologies.

Erscheinungsjahr:	2024
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Gebunden
ISBN-13:	9781510774025
ISBN-10:	1510774025
Sprache:	Englisch
Einband:	Gebunden
Autor:	Kesler, Alexander
Hersteller:	Skyhorse Publishing
Maße:	231 x 152 x 30 mm
Von/Mit:	Alexander Kesler
Erscheinungsdatum:	26.03.2024
Gewicht:	0,499 kg

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