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A Global View on Intercultural Management
Challenges in a Globalized World
Taschenbuch von Jürgen Rothlauf
Sprache: Englisch

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Beschreibung
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
Details
Empfohlen (bis): 16
Empfohlen (von): 13
Erscheinungsjahr: 2014
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 360 S.
ISBN-13: 9783110400625
ISBN-10: 3110400626
Sprache: Englisch
Autor: Rothlauf, Jürgen
Hersteller: Oldenbourg
De Gruyter Oldenbourg
Maße: 240 x 172 x 18 mm
Von/Mit: Jürgen Rothlauf
Erscheinungsdatum: 27.10.2014
Gewicht: 0,602 kg
Artikel-ID: 105217714
Details
Empfohlen (bis): 16
Empfohlen (von): 13
Erscheinungsjahr: 2014
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 360 S.
ISBN-13: 9783110400625
ISBN-10: 3110400626
Sprache: Englisch
Autor: Rothlauf, Jürgen
Hersteller: Oldenbourg
De Gruyter Oldenbourg
Maße: 240 x 172 x 18 mm
Von/Mit: Jürgen Rothlauf
Erscheinungsdatum: 27.10.2014
Gewicht: 0,602 kg
Artikel-ID: 105217714
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