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In Act Like It's Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. The book also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs, as well as provides insight and guidance on how to approach agents, auditions, and casting directors. Structured logically and step-by-step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
In Act Like It's Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. The book also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs, as well as provides insight and guidance on how to approach agents, auditions, and casting directors. Structured logically and step-by-step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
Über den Autor
By Jonathan Flom
Details
Erscheinungsjahr: | 2013 |
---|---|
Genre: | Kunst |
Rubrik: | Kunst & Musik |
Thema: | Theater & Film |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9780810891593 |
ISBN-10: | 081089159X |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Flom, Jonathan |
Hersteller: | Globe Pequot Publishing Group Inc/Bloomsbury |
Maße: | 229 x 152 x 14 mm |
Von/Mit: | Jonathan Flom |
Erscheinungsdatum: | 18.07.2013 |
Gewicht: | 0,388 kg |
Über den Autor
By Jonathan Flom
Details
Erscheinungsjahr: | 2013 |
---|---|
Genre: | Kunst |
Rubrik: | Kunst & Musik |
Thema: | Theater & Film |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9780810891593 |
ISBN-10: | 081089159X |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Flom, Jonathan |
Hersteller: | Globe Pequot Publishing Group Inc/Bloomsbury |
Maße: | 229 x 152 x 14 mm |
Von/Mit: | Jonathan Flom |
Erscheinungsdatum: | 18.07.2013 |
Gewicht: | 0,388 kg |
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