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Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market
Buch von Acha Leke (u. a.)
Sprache: Englisch

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Beschreibung

The definitive book on doing business in Africa.

  • • Demystifies a large, complex, poorly understood market.• Builds on McKinsey's in-depth research base and the extensive personal experience of the authors, to deliver the most trusted and insight-packed advice for launching and growing successful companies in Africa.• Contains numerous case studies on the growth stories of some of the continent's largest and most profitable companies.• Draws on exclusive interviews with leading Africa-based CEOs.

Audience:

  • • Senior executives considering or already doing business in Africa.• Consultants advising companies on Africa strategy.• Policy makers and anyone concerned about economic development in Africa.• Business courses on Africa.

Announced first printing: 20,000
Laydown goal: 4,500

The definitive book on doing business in Africa.

  • • Demystifies a large, complex, poorly understood market.• Builds on McKinsey's in-depth research base and the extensive personal experience of the authors, to deliver the most trusted and insight-packed advice for launching and growing successful companies in Africa.• Contains numerous case studies on the growth stories of some of the continent's largest and most profitable companies.• Draws on exclusive interviews with leading Africa-based CEOs.

Audience:

  • • Senior executives considering or already doing business in Africa.• Consultants advising companies on Africa strategy.• Policy makers and anyone concerned about economic development in Africa.• Business courses on Africa.

Announced first printing: 20,000
Laydown goal: 4,500

Über den Autor

Acha Leke is chairman of McKinsey & Company¿s Africa practice. Leading the firm¿s expansion across Africa, he has worked in more than twenty countries. Leke is the coauthor of the McKinsey Global Institute's widely recognized Lions on the Move reports on Africa, as well as numerous Harvard Business Review and McKinsey Quarterly articles. Mutsa Chironga is an executive at Nedbank, one of South Africa's largest banking groups. He was previously a partner at McKinsey & Company, where he served banks in a dozen African countries, mostly on capturing growth opportunities. He is the coauthor of several McKinsey reports on African economies and financial services. Georges Desvaux is a senior partner at McKinsey & Company and a former managing partner of its African and Japanese offices. A leader of McKinsey's global marketing practice, he has helped build the firm's consumer insights and analytics capabilities. He is the coauthor of numerous articles on consumer and macroeconomic trends.

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Details
Erscheinungsjahr: 2018
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781633694408
ISBN-10: 1633694402
Sprache: Englisch
Einband: Gebunden
Autor: Leke, Acha
Chironga, Musta
Desvaux, George
Hersteller: Harvard Business Review Press
Maße: 242 x 167 x 27 mm
Von/Mit: Acha Leke (u. a.)
Erscheinungsdatum: 20.11.2018
Gewicht: 0,457 kg
Artikel-ID: 121072650
Über den Autor

Acha Leke is chairman of McKinsey & Company¿s Africa practice. Leading the firm¿s expansion across Africa, he has worked in more than twenty countries. Leke is the coauthor of the McKinsey Global Institute's widely recognized Lions on the Move reports on Africa, as well as numerous Harvard Business Review and McKinsey Quarterly articles. Mutsa Chironga is an executive at Nedbank, one of South Africa's largest banking groups. He was previously a partner at McKinsey & Company, where he served banks in a dozen African countries, mostly on capturing growth opportunities. He is the coauthor of several McKinsey reports on African economies and financial services. Georges Desvaux is a senior partner at McKinsey & Company and a former managing partner of its African and Japanese offices. A leader of McKinsey's global marketing practice, he has helped build the firm's consumer insights and analytics capabilities. He is the coauthor of numerous articles on consumer and macroeconomic trends.

Author social media/website info: [...] za.[...] [...] [...] za.[...] [...] [...]

Details
Erscheinungsjahr: 2018
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781633694408
ISBN-10: 1633694402
Sprache: Englisch
Einband: Gebunden
Autor: Leke, Acha
Chironga, Musta
Desvaux, George
Hersteller: Harvard Business Review Press
Maße: 242 x 167 x 27 mm
Von/Mit: Acha Leke (u. a.)
Erscheinungsdatum: 20.11.2018
Gewicht: 0,457 kg
Artikel-ID: 121072650
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