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Cover: 9781350098275 | An Introduction to Fashion Retailing | From Managing to Merchandising
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An Introduction to Fashion Retailing
From Managing to Merchandising
Taschenbuch von Dimitri Koumbis
Sprache: Englisch

38,40 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.

This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.

This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
Über den Autor
Dimitri Koumbis is a lecturer at LIM College in New York City. He has over 15 years of retail experience as a practitioner and educator, working in creative marketing and design management for fast fashion brands such as Urban Outfitters and Gap, Inc. Additionally, Dimitri is a retail consultant and strategist for emerging and SME brands.
Zusammenfassung
Each chapter concludes with a case study showing how six of the world's biggest retailers reach new audiences and keep them engaged. The case studies include Spanish multinational clothing company Inditex, French multinational luxury goods conglomerate LVMH, and Kering S.A. an international luxury group based in Paris, which owns luxury goods brands Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta, Boucheron and Brioni, Pomellato.
Inhaltsverzeichnis
1. What is Retailing?
The History of Retail
Understanding the Difference between Retailing and the Retailer
Classification of Retailers
On-Site Vs. Off-Site Retailing
Omnipresent Retail Approaches
Case study: LVMH

2. Retail Consumer Markets
Consumer Behavior
Consumer Profiling
Site Selection and Store Location
Emerging Domestic and International Markets
Case study: Estee Lauder Companies

3. Retail Corporate Offices
Retail Corporate Offices
Corporate Offices and their Role
Strategic Planning
Supporting Store Teams
Ethics and Corporate Social Responsibility
Case Study: Hennes & Mauritz

4. Store Management
Store Management and the Back of House
HR and Employee Management
Store Logistics
Merchandise Controls and Loss Prevention
Case Study: Kering Group

5. Visual Merchandising and Store Design
Visual Merchandising vs. Merchandising
Store Design and Environment
Visual Merchandising Strategies
Case Study: Inditex

6. Trends in Retailing
Fast Fashion vs. Slow Fashion
Ecommerce and the Online Shopper
Mobile Retail, Pop-Up and Concept Stores
Retailer and Designer Collaborations
Technology in the Retail Sector
Case Study: [...]
Details
Erscheinungsjahr: 2021
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781350098275
ISBN-10: 1350098272
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Koumbis, Dimitri
Auflage: 2nd edition
Hersteller: Bloomsbury Academic
Maße: 229 x 157 x 13 mm
Von/Mit: Dimitri Koumbis
Erscheinungsdatum: 22.04.2021
Gewicht: 0,386 kg
Artikel-ID: 118236585
Über den Autor
Dimitri Koumbis is a lecturer at LIM College in New York City. He has over 15 years of retail experience as a practitioner and educator, working in creative marketing and design management for fast fashion brands such as Urban Outfitters and Gap, Inc. Additionally, Dimitri is a retail consultant and strategist for emerging and SME brands.
Zusammenfassung
Each chapter concludes with a case study showing how six of the world's biggest retailers reach new audiences and keep them engaged. The case studies include Spanish multinational clothing company Inditex, French multinational luxury goods conglomerate LVMH, and Kering S.A. an international luxury group based in Paris, which owns luxury goods brands Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta, Boucheron and Brioni, Pomellato.
Inhaltsverzeichnis
1. What is Retailing?
The History of Retail
Understanding the Difference between Retailing and the Retailer
Classification of Retailers
On-Site Vs. Off-Site Retailing
Omnipresent Retail Approaches
Case study: LVMH

2. Retail Consumer Markets
Consumer Behavior
Consumer Profiling
Site Selection and Store Location
Emerging Domestic and International Markets
Case study: Estee Lauder Companies

3. Retail Corporate Offices
Retail Corporate Offices
Corporate Offices and their Role
Strategic Planning
Supporting Store Teams
Ethics and Corporate Social Responsibility
Case Study: Hennes & Mauritz

4. Store Management
Store Management and the Back of House
HR and Employee Management
Store Logistics
Merchandise Controls and Loss Prevention
Case Study: Kering Group

5. Visual Merchandising and Store Design
Visual Merchandising vs. Merchandising
Store Design and Environment
Visual Merchandising Strategies
Case Study: Inditex

6. Trends in Retailing
Fast Fashion vs. Slow Fashion
Ecommerce and the Online Shopper
Mobile Retail, Pop-Up and Concept Stores
Retailer and Designer Collaborations
Technology in the Retail Sector
Case Study: [...]
Details
Erscheinungsjahr: 2021
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781350098275
ISBN-10: 1350098272
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Koumbis, Dimitri
Auflage: 2nd edition
Hersteller: Bloomsbury Academic
Maße: 229 x 157 x 13 mm
Von/Mit: Dimitri Koumbis
Erscheinungsdatum: 22.04.2021
Gewicht: 0,386 kg
Artikel-ID: 118236585
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