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Cover: 9780906378137 | Analysts on Analyst Relations | The SageCircle Guide | Robin Schaffer
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Analysts on Analyst Relations
The SageCircle Guide
Taschenbuch von Robin Schaffer
Sprache: Englisch

20,30 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
This book brings a voice to a global audience that is often missing from conversations on AR: the voice of the analyst. Analysts on Analyst Relations' breaks barriers, and for AR professionals the barriers between analyst and vendor need breaking. This is the first book to look at the relationship from the analysts' perspective. For AR pros, the analyst is your "customer". And they are one tough customer-- intelligent experts with well-researched and deeply thought out opinions. It's hard to influence them and create a win-win for everybody. It will never be easy, but this book gives you the inside advantage. These pages are filled with challenges, aspirations, insights and advice from dozens of experts in their field- experienced analysts who tell you how to build strong relationships and show your company in the most positive light. You are investing time, energy and resources into analyst relations and doing it right. In this new book, they have summarized dozens of contributions, by analysts over a period of more than ten years, to the ongoing debate on how to shift analysts' perceptions while respecting their independence and their information needs.
This book brings a voice to a global audience that is often missing from conversations on AR: the voice of the analyst. Analysts on Analyst Relations' breaks barriers, and for AR professionals the barriers between analyst and vendor need breaking. This is the first book to look at the relationship from the analysts' perspective. For AR pros, the analyst is your "customer". And they are one tough customer-- intelligent experts with well-researched and deeply thought out opinions. It's hard to influence them and create a win-win for everybody. It will never be easy, but this book gives you the inside advantage. These pages are filled with challenges, aspirations, insights and advice from dozens of experts in their field- experienced analysts who tell you how to build strong relationships and show your company in the most positive light. You are investing time, energy and resources into analyst relations and doing it right. In this new book, they have summarized dozens of contributions, by analysts over a period of more than ten years, to the ongoing debate on how to shift analysts' perceptions while respecting their independence and their information needs.
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780906378137
ISBN-10: 0906378133
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Schaffer, Robin
Hersteller: Folrose
Maße: 234 x 156 x 6 mm
Von/Mit: Robin Schaffer
Erscheinungsdatum: 30.11.2020
Gewicht: 0,175 kg
Artikel-ID: 119481886
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780906378137
ISBN-10: 0906378133
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Schaffer, Robin
Hersteller: Folrose
Maße: 234 x 156 x 6 mm
Von/Mit: Robin Schaffer
Erscheinungsdatum: 30.11.2020
Gewicht: 0,175 kg
Artikel-ID: 119481886
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