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Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER, and Regents' Professor Emeritus, Scheller College of Business, Georgia Institute of Technology (Georgia Tech), USA.
K. Sudhir is James L. Frank '32 Professor of Marketing at the Yale School of Management. His recent research uses AI methods such as NLP, video and music analytics to address questions on advertising, salesforce hiring, online reviews, bias and privacy.
Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| ISBN-13: | 9781802628760 |
| ISBN-10: | 1802628762 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Redaktion: |
Malhotra, Naresh K.
Sudhir, K. |
| Hersteller: | Emerald Publishing Limited |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 235 x 157 x 23 mm |
| Von/Mit: | Naresh K. Malhotra (u. a.) |
| Erscheinungsdatum: | 13.03.2023 |
| Gewicht: | 0,65 kg |
Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER, and Regents' Professor Emeritus, Scheller College of Business, Georgia Institute of Technology (Georgia Tech), USA.
K. Sudhir is James L. Frank '32 Professor of Marketing at the Yale School of Management. His recent research uses AI methods such as NLP, video and music analytics to address questions on advertising, salesforce hiring, online reviews, bias and privacy.
Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| ISBN-13: | 9781802628760 |
| ISBN-10: | 1802628762 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Redaktion: |
Malhotra, Naresh K.
Sudhir, K. |
| Hersteller: | Emerald Publishing Limited |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 235 x 157 x 23 mm |
| Von/Mit: | Naresh K. Malhotra (u. a.) |
| Erscheinungsdatum: | 13.03.2023 |
| Gewicht: | 0,65 kg |
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