Augmented Reality and Virtual Reality

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Sprache: Englisch

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Beschreibung

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.

Über den Autor

Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. He is an advisor of BirdHIVE VR & Drone project led by Lake District National Park. He is renowned for his work in Augmented Reality and Virtual Reality and his research work has been covered by Manchester Evening News, Independent and Huffington Post and he is a regular invited speaker in major international conferences. He is the Conference Chair of International AR & VR Conference 2017/2018 in Manchester.

Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management, International Journal of Contemporary Hospitality Management and Current Issues in Tourism.

Zusammenfassung

Presents the state of the art in augmented reality (AR) and virtual reality (VR) research
Especially focuses on the application of AR and VR in various industries
Approaches AR and VR from a business and management perspective

Inhaltsverzeichnis

Part I: Augmented and Virtual Reality in Tourism.- Part II: Augmented and Virtual Reality in Retail and Fashion.- Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling.- Part IV: Augmented and Virtual Reality in Healthcare and Defence.- Part V: Augmented and Virtual Reality Design & Development.- Part VI: Augmented and Virtual Reality in Industry.

Erscheinungsjahr:	2017
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Reihe:	Progress in IS
Inhalt:	xi 384 S. 79 s/w Illustr. 8 farbige Illustr. 384 p. 87 illus. 8 illus. in color.
ISBN-13:	9783319640266
ISBN-10:	3319640267
Sprache:	Englisch
Herstellernummer:	978-3-319-64026-6
Ausstattung / Beilage:	HC runder Rücken kaschiert
Einband:	Gebunden
Autor:	Jung, Timothy Tom Dieck, M. Claudia
Redaktion:	Tom Dieck, M. Claudia Jung, Timothy
Herausgeber:	Timothy Jung/M Claudia tom Dieck
Auflage:	1st ed. 2018
Hersteller:	Springer International Publishing Springer International Publishing AG Progress in IS
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	241 x 160 x 27 mm
Von/Mit:	M. Claudia Tom Dieck (u. a.)
Erscheinungsdatum:	14.09.2017
Gewicht:	0,758 kg

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