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Cover: 9781398610170 | B2B Digital Marketing Strategy | Simon Hall | Taschenbuch | Englisch
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B2B Digital Marketing Strategy
How to Use New Frameworks and Models to Achieve Growth
Taschenbuch von Simon Hall
Sprache: Englisch

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Beschreibung
Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing with this essential handbook.
Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing with this essential handbook.
Über den Autor
Simon Hall, based in Ascot, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent .. He is also the author of Innovative B2B Marketing Strategy, published by Kogan Page.
Inhaltsverzeichnis
Chapter - 01: The new evolving business landscape; Section - PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY; Chapter - 02: B2B digital marketing strategy; Chapter - 03: B2B customer journeys and the customer experience; Chapter - 04: B2B personalisation marketing and buyer personas; Chapter - 05: B2B customer insights and data management Section - PART TWO: GENERATING AWARENESS; Chapter - 06: Generating awareness; Chapter - 07: B2B SEO and search strategies; Chapter - 08: B2B websites and website strategies; Section - PART THREE: Digital for lead generation and lead nurturing; Chapter - 09: B2B digital marketing for lead generation; Chapter - 10: B2B digital and lead nurturing; Section - PART FOUR: Digital campaign management and integration; Chapter - 11: B2B content marketing; Chapter - 12: B2B digital marketing campaign planning; Chapter - 13: Digital integration marketing in B2B; Chapter - 14: Digital marketing and sales; Chapter - 15: Measuring digital marketing; Section - PART FIVE: Digital for retaining customers; Chapter - 16: Digital retention marketing Chapter - 17: Digital retention marketing channels; Chapter - 18: Digital retention marketing strategies; Section - PART SIX: B2B social media and digital marketing platforms; Chapter - 19: B2B Social media marketing strategies; Chapter - 20: Digital marketing technologies and platforms;
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398610170
ISBN-10: 1398610178
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Hall, Simon
Auflage: 2nd edition
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 154 x 23 mm
Von/Mit: Simon Hall
Erscheinungsdatum: 31.10.2023
Gewicht: 0,61 kg
Artikel-ID: 126675239
Über den Autor
Simon Hall, based in Ascot, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent .. He is also the author of Innovative B2B Marketing Strategy, published by Kogan Page.
Inhaltsverzeichnis
Chapter - 01: The new evolving business landscape; Section - PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY; Chapter - 02: B2B digital marketing strategy; Chapter - 03: B2B customer journeys and the customer experience; Chapter - 04: B2B personalisation marketing and buyer personas; Chapter - 05: B2B customer insights and data management Section - PART TWO: GENERATING AWARENESS; Chapter - 06: Generating awareness; Chapter - 07: B2B SEO and search strategies; Chapter - 08: B2B websites and website strategies; Section - PART THREE: Digital for lead generation and lead nurturing; Chapter - 09: B2B digital marketing for lead generation; Chapter - 10: B2B digital and lead nurturing; Section - PART FOUR: Digital campaign management and integration; Chapter - 11: B2B content marketing; Chapter - 12: B2B digital marketing campaign planning; Chapter - 13: Digital integration marketing in B2B; Chapter - 14: Digital marketing and sales; Chapter - 15: Measuring digital marketing; Section - PART FIVE: Digital for retaining customers; Chapter - 16: Digital retention marketing Chapter - 17: Digital retention marketing channels; Chapter - 18: Digital retention marketing strategies; Section - PART SIX: B2B social media and digital marketing platforms; Chapter - 19: B2B Social media marketing strategies; Chapter - 20: Digital marketing technologies and platforms;
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398610170
ISBN-10: 1398610178
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Hall, Simon
Auflage: 2nd edition
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 154 x 23 mm
Von/Mit: Simon Hall
Erscheinungsdatum: 31.10.2023
Gewicht: 0,61 kg
Artikel-ID: 126675239
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