33,50 €*
Versandkostenfrei per Post / DHL
Aktuell nicht verfügbar
Turn your organization's data into concrete, hands-on solutions using principles from behavioral economics
Behavioral AI: Unleash Decision Making with Data is a hands-on playbook for enterprises who want to turn their customer and client data into actionable insights and lasting business value. This is not a high-level, abstract discussion of "big data" or artificial intelligence. It is a practical roadmap designed to use a variety of academic disciplines to help companies develop real-world AI and data solutions for everyday business use.
Praise for BEHAVIORAL AI
"'Nullius in verba' is the motto of the Royal Society, which means 'no one's words'. At no time in history does humankind have as much data as we do now and perhaps at no time in history are we challenged with what to do with it. A lot has been written about use of data and a lot has been written on how to decode behavior for actionable insights, but rarely the two have come together. Rogayeh has masterfully captured the nexus of data, AI and behavior in this book. Apart from simplifying new and emerging concepts, she has layered how the model works within practice. A must-read for anyone who embraces 'nullius in verba' and uses 'impossible' as a stepping stone."
-SHAKIR MOIN, President, Marketing, Coca-Cola North America
"Behavioral AI is the ultimate playbook for unlocking the soul of data. Tabrizi offers a fresh, incisive look at the intersection of AI and behavioral science, merging the art of human intuition with the rigor of data. This book takes you behind the algorithms and into the heart of decision making, showing that the real magic lies where data meets human psychology. A must-read for anyone looking to harness AI to its fullest potential-not just for data but for meaningful insight."
-DAVID J. KATZ, EVP & Chief Marketing Officer, Randa Apparel & Accessories
"An enlightening look at how economic principles and AI can combine to make a real difference, Behavioral AI offers practical tools and fresh perspectives for understanding consumer behavior at its core. This book makes it clear that successful AI isn't just about technology or collecting more data-it's about understanding people and asking better questions. Behavioral AI is a vital resource for any leader looking to build connections that last and understand the science behind the intersection of AI and behavioral economics."
-MENG CHEE, former EVP & CPO, Walmart
Turn your organization's data into concrete, hands-on solutions using principles from behavioral economics
Behavioral AI: Unleash Decision Making with Data is a hands-on playbook for enterprises who want to turn their customer and client data into actionable insights and lasting business value. This is not a high-level, abstract discussion of "big data" or artificial intelligence. It is a practical roadmap designed to use a variety of academic disciplines to help companies develop real-world AI and data solutions for everyday business use.
Praise for BEHAVIORAL AI
"'Nullius in verba' is the motto of the Royal Society, which means 'no one's words'. At no time in history does humankind have as much data as we do now and perhaps at no time in history are we challenged with what to do with it. A lot has been written about use of data and a lot has been written on how to decode behavior for actionable insights, but rarely the two have come together. Rogayeh has masterfully captured the nexus of data, AI and behavior in this book. Apart from simplifying new and emerging concepts, she has layered how the model works within practice. A must-read for anyone who embraces 'nullius in verba' and uses 'impossible' as a stepping stone."
-SHAKIR MOIN, President, Marketing, Coca-Cola North America
"Behavioral AI is the ultimate playbook for unlocking the soul of data. Tabrizi offers a fresh, incisive look at the intersection of AI and behavioral science, merging the art of human intuition with the rigor of data. This book takes you behind the algorithms and into the heart of decision making, showing that the real magic lies where data meets human psychology. A must-read for anyone looking to harness AI to its fullest potential-not just for data but for meaningful insight."
-DAVID J. KATZ, EVP & Chief Marketing Officer, Randa Apparel & Accessories
"An enlightening look at how economic principles and AI can combine to make a real difference, Behavioral AI offers practical tools and fresh perspectives for understanding consumer behavior at its core. This book makes it clear that successful AI isn't just about technology or collecting more data-it's about understanding people and asking better questions. Behavioral AI is a vital resource for any leader looking to build connections that last and understand the science behind the intersection of AI and behavioral economics."
-MENG CHEE, former EVP & CPO, Walmart
ROGAYEH TABRIZI, PHD, is the founder and CEO of Theory+Practice, a technology company with deep expertise in AI and data and specializes in helping large CPG and Retail enterprises utilize their data to radically enhance revenue optimization decisions. She has a PhD in Economics and a MSc in Particle Physics and worked on the ATLAS detector at CERN.
Preface xi
Chapter 1 Magic Happens at the Intersections 1
Asking the Right Questions: Data, Intuition, and Strategy 3
Simplifying the Complexity 6
Connecting the Dots 8
Uncovering Hidden Patterns: Models and Algorithms in Action 10
Decoding Consumer Behavior: The Interplay of Psychology and Economics 11
Empowering Behavioral Economics: The Synergy of Data Analytics, ML, and AI 14
Crafting a Customer- Centric Paradigm: The Fusion of Technology and Behavioral Insights 17
Chapter 2 It Is All Connected: Behavioral Economics, Decision-Making, Biases, and Heuristics 19
History and Origins of Behavioral Economics 20
Early Days 21
Entering Mainstream Economics 23
Current Research and Practical Applications 26
Back to the Beginning 30
Psychology of Decision- Making 33
Dual- Process Theories 33
Heuristics and Biases 35
Noise 39
Prospect Theory 40
Nudging 42
Experimentation 46
How It Works 47
Uber and Experimentation 49
Chapter 3 Minimal Data, Maximal Impact: From Big Data to Minimum Viable Data 53
How Much Data Are We Talking About? Lots and Lots 55
You Do Not Need a Lot of Data to Get Started, You Need the MVD 58
Asking the Right Questions, Again! 59
Synthetic Data: What It Is and What It Isn't 63
Survey Data to the Rescue 67
Chapter 4 Building Intelligence: AI and ML Essentials, Transforming Data into Intelligence 73
Classical AI 76
ML 78
Deep Learning 82
Generative AI 86
Machine Intelligence and Biologically Inspired Models 90
Chapter 5 Real-World Impact: Harnessing AI and ml for Practical Solutions 95
Unleashing the Full Potential of AI: Beyond the Hype 96
Rethinking Segmentation: Beyond Demographics and Life Stages 97
Uncovering Unexpected Customer Patterns 101
Predicting Intent and Mapping Customer Journeys 104
Overcoming Challenges in Predicting Customer Intent 106
Predicting and Managing Returns 108
The Power and Nuances of Recommendation Models 111
Broadening Horizons: Beyond Category Killers 114
Enhancing In- Store Experience with Recommendation Models 116
Leveraging Propensity Models for Targeted Campaigns 118
Personalized Pricing: Influencing Behaviors and Financial Outcomes 121
Behavioral Economics in Personalized Pricing Strategies 124
Forecasting: Understanding the Dynamics of Demand 127
The Power of Forecasting and Optimization 131
Transparent MMMs 132
Ensembling Models for Enhanced Forecasting 133
The Interplay of Demand Forecasting and Inventory Optimization 133
Conclusion 135
Chapter 6 Decoding Complexity: Leveraging Systems Thinking in Modern Organizations 137
Only a Wet Baby Likes Change: Loss Aversion + Status Quo Bias 140
It Gets Better! Commitment Device, Peer Effect, and Sunk Cost Fallacy 145
Conclusion 151
Chapter 7 Unlocking Scale: Overcoming Operational and Organizational Complexity in Scaling AI Projects 155
Enablers of Success 156
Communication and Intellectual Diversity 159
Building Trust, Experimentation, and Adoption 164
Interpretation Layers 166
The Power of Experimentation 169
Measuring ROI Through Experimentation 171
Conclusion 173
Epilogue 175
Notes 179
Additional Reading 189
Bibliography 197
Acknowledgments 205
About the Author 207
Index 209
| Erscheinungsjahr: | 2025 |
|---|---|
| Genre: | Importe, Soziologie |
| Rubrik: | Wissenschaften |
| Medium: | Buch |
| ISBN-13: | 9781394196869 |
| ISBN-10: | 1394196865 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Tabrizi, Rogayeh |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 231 x 160 x 25 mm |
| Von/Mit: | Rogayeh Tabrizi |
| Erscheinungsdatum: | 11.02.2025 |
| Gewicht: | 0,408 kg |
ROGAYEH TABRIZI, PHD, is the founder and CEO of Theory+Practice, a technology company with deep expertise in AI and data and specializes in helping large CPG and Retail enterprises utilize their data to radically enhance revenue optimization decisions. She has a PhD in Economics and a MSc in Particle Physics and worked on the ATLAS detector at CERN.
Preface xi
Chapter 1 Magic Happens at the Intersections 1
Asking the Right Questions: Data, Intuition, and Strategy 3
Simplifying the Complexity 6
Connecting the Dots 8
Uncovering Hidden Patterns: Models and Algorithms in Action 10
Decoding Consumer Behavior: The Interplay of Psychology and Economics 11
Empowering Behavioral Economics: The Synergy of Data Analytics, ML, and AI 14
Crafting a Customer- Centric Paradigm: The Fusion of Technology and Behavioral Insights 17
Chapter 2 It Is All Connected: Behavioral Economics, Decision-Making, Biases, and Heuristics 19
History and Origins of Behavioral Economics 20
Early Days 21
Entering Mainstream Economics 23
Current Research and Practical Applications 26
Back to the Beginning 30
Psychology of Decision- Making 33
Dual- Process Theories 33
Heuristics and Biases 35
Noise 39
Prospect Theory 40
Nudging 42
Experimentation 46
How It Works 47
Uber and Experimentation 49
Chapter 3 Minimal Data, Maximal Impact: From Big Data to Minimum Viable Data 53
How Much Data Are We Talking About? Lots and Lots 55
You Do Not Need a Lot of Data to Get Started, You Need the MVD 58
Asking the Right Questions, Again! 59
Synthetic Data: What It Is and What It Isn't 63
Survey Data to the Rescue 67
Chapter 4 Building Intelligence: AI and ML Essentials, Transforming Data into Intelligence 73
Classical AI 76
ML 78
Deep Learning 82
Generative AI 86
Machine Intelligence and Biologically Inspired Models 90
Chapter 5 Real-World Impact: Harnessing AI and ml for Practical Solutions 95
Unleashing the Full Potential of AI: Beyond the Hype 96
Rethinking Segmentation: Beyond Demographics and Life Stages 97
Uncovering Unexpected Customer Patterns 101
Predicting Intent and Mapping Customer Journeys 104
Overcoming Challenges in Predicting Customer Intent 106
Predicting and Managing Returns 108
The Power and Nuances of Recommendation Models 111
Broadening Horizons: Beyond Category Killers 114
Enhancing In- Store Experience with Recommendation Models 116
Leveraging Propensity Models for Targeted Campaigns 118
Personalized Pricing: Influencing Behaviors and Financial Outcomes 121
Behavioral Economics in Personalized Pricing Strategies 124
Forecasting: Understanding the Dynamics of Demand 127
The Power of Forecasting and Optimization 131
Transparent MMMs 132
Ensembling Models for Enhanced Forecasting 133
The Interplay of Demand Forecasting and Inventory Optimization 133
Conclusion 135
Chapter 6 Decoding Complexity: Leveraging Systems Thinking in Modern Organizations 137
Only a Wet Baby Likes Change: Loss Aversion + Status Quo Bias 140
It Gets Better! Commitment Device, Peer Effect, and Sunk Cost Fallacy 145
Conclusion 151
Chapter 7 Unlocking Scale: Overcoming Operational and Organizational Complexity in Scaling AI Projects 155
Enablers of Success 156
Communication and Intellectual Diversity 159
Building Trust, Experimentation, and Adoption 164
Interpretation Layers 166
The Power of Experimentation 169
Measuring ROI Through Experimentation 171
Conclusion 173
Epilogue 175
Notes 179
Additional Reading 189
Bibliography 197
Acknowledgments 205
About the Author 207
Index 209
| Erscheinungsjahr: | 2025 |
|---|---|
| Genre: | Importe, Soziologie |
| Rubrik: | Wissenschaften |
| Medium: | Buch |
| ISBN-13: | 9781394196869 |
| ISBN-10: | 1394196865 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Tabrizi, Rogayeh |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 231 x 160 x 25 mm |
| Von/Mit: | Rogayeh Tabrizi |
| Erscheinungsdatum: | 11.02.2025 |
| Gewicht: | 0,408 kg |
Ähnliche Produkte
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Werktage