Steve Diller leads Scansion, an innovation strategy
firm that identifies, shapes, and builds experiences
that transform markets and businesses. As an "experience
strategist," Steve brings a unique perspective, rooted
in the "time-based arts," such as film and music, as well as anthropology
and cognitive psychology, that makes it possible to optimize any
offering in an era of rapid technological and social change. His clients
have ranged from the Fortune 100 to start-ups, including Autodesk,
P&G, Chrysler, Logitech, Intel, Gannett, The Washington Post Co.,
The Economist Group, Carhartt, DirecTV, GM, Electrolux, Microsoft,
and AAA.

Prior to forming Scansion, Steve was senior vice-president of brand strategy
at Added Value, and before that was a partner and director of innovation
at Cheskin. Before Cheskin, he owned a film production company
and produced and directed several feature films. Steve is also a founding
member of the faculty at California College of the Arts' MBA in Design
Strategy program, teaching Market Insights and Social Ventures.
Steve received a Master's Degree in Public Policy Studies from the
University of Chicago, a Bachelor's Degree in History from Carleton
College, and a Bachelor's Degree in Film from Columbia College.
With Nathan and Darrel Rhea, he co-authored Making Meaning: How
Successful Businesses Deliver Meaning ful Customer Experiences, and has
contributed to Trust: Das Prinzip Vertraue and The Human--Computer
Interaction Handbook.

• Chapter 1. A World o f Hidden Value
• Chapter 2. Defining a Business Relationship
• Chapter 3. Visualizing Relationships
• Chapter 4. Finding Opportunities in Relationships
• Chapter 5. Becoming by Doing
• Chapter 6. Distancing and Team Structure
• Chapter 7. Discovering
• Chapter 8. Deciding
• Chapter 9. Declaring
• Chapter 10. Designing
• Chapter 11. Delivering
• Chapter 12. A World of Premium Value