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Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
Buch von Rene A. Mauborgne (u. a.)
Sprache: Englisch

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Beschreibung
A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies [...] and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies [...] and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
Über den Autor

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently released USA Today bestseller, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs; the over 4-million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written; and The New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift. Blue Ocean Strategy is being published in a record-breaking 49 languages and is a bestseller across five continents. In 2023, on its 100th anniversary, HBR honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019 they were also named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. For more on these authors and their new book, BEYOND DISRUPTION, see [...].

Details
Erscheinungsjahr: 2015
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: 287 S.
ISBN-13: 9781625274496
ISBN-10: 1625274491
Sprache: Englisch
Einband: Gebunden
Autor: Mauborgne, Rene A.
Kim, W. Chan
Hersteller: Harvard Business School Publishing
Maße: 160 x 238 x 31 mm
Von/Mit: Rene A. Mauborgne (u. a.)
Erscheinungsdatum: 20.01.2015
Gewicht: 0,629 kg
Artikel-ID: 105428857
Über den Autor

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently released USA Today bestseller, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs; the over 4-million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written; and The New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift. Blue Ocean Strategy is being published in a record-breaking 49 languages and is a bestseller across five continents. In 2023, on its 100th anniversary, HBR honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019 they were also named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. For more on these authors and their new book, BEYOND DISRUPTION, see [...].

Details
Erscheinungsjahr: 2015
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: 287 S.
ISBN-13: 9781625274496
ISBN-10: 1625274491
Sprache: Englisch
Einband: Gebunden
Autor: Mauborgne, Rene A.
Kim, W. Chan
Hersteller: Harvard Business School Publishing
Maße: 160 x 238 x 31 mm
Von/Mit: Rene A. Mauborgne (u. a.)
Erscheinungsdatum: 20.01.2015
Gewicht: 0,629 kg
Artikel-ID: 105428857
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