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Borrowing Brilliance
The Six Steps to Business Innovation by Building on the Ideas of Others
Taschenbuch von David Kord Murray
Sprache: Englisch

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Beschreibung
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

?Defining-Define the problem you're trying to solve.

?Borrowing-Borrow ideas from places with a similar problem.

?Combining-Connect and combine these borrowed ideas.

?Incubating-Allow the combinations to incubate into a solution.

?Judging-Identify the strength and weakness of the solution.

?Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

?Defining-Define the problem you're trying to solve.

?Borrowing-Borrow ideas from places with a similar problem.

?Combining-Connect and combine these borrowed ideas.

?Incubating-Allow the combinations to incubate into a solution.

?Judging-Identify the strength and weakness of the solution.

?Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
Über den Autor
David Kord Murray is a business consultant and author of the bestselling book Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others. He has formerly worked in aerospace engineering, marketing, product development, and software programming, and now coaches companies on innovation and strategic planning.
Details
Empfohlen (von): 18
Erscheinungsjahr: 2010
Genre: Importe
Produktart: Nachschlagewerke
Rubrik: Hobby & Freizeit
Thema: Basteln & Handarbeiten
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781592405800
ISBN-10: 1592405800
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Murray, David Kord
Hersteller: Penguin Publishing Group
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 203 x 135 x 18 mm
Von/Mit: David Kord Murray
Erscheinungsdatum: 05.10.2010
Gewicht: 0,391 kg
Artikel-ID: 101101184
Über den Autor
David Kord Murray is a business consultant and author of the bestselling book Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others. He has formerly worked in aerospace engineering, marketing, product development, and software programming, and now coaches companies on innovation and strategic planning.
Details
Empfohlen (von): 18
Erscheinungsjahr: 2010
Genre: Importe
Produktart: Nachschlagewerke
Rubrik: Hobby & Freizeit
Thema: Basteln & Handarbeiten
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781592405800
ISBN-10: 1592405800
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Murray, David Kord
Hersteller: Penguin Publishing Group
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 203 x 135 x 18 mm
Von/Mit: David Kord Murray
Erscheinungsdatum: 05.10.2010
Gewicht: 0,391 kg
Artikel-ID: 101101184
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