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The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:
What makes a good (and bad) name
The step-by-step process professional namers use
How to generate hundreds of name ideas
The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:
What makes a good (and bad) name
The step-by-step process professional namers use
How to generate hundreds of name ideas
The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781637421550 |
| ISBN-10: | 1637421559 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Meyerson, Rob |
| Hersteller: | Business Expert Press |
| Maße: | 229 x 152 x 11 mm |
| Von/Mit: | Rob Meyerson |
| Erscheinungsdatum: | 14.12.2021 |
| Gewicht: | 0,29 kg |
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781637421550 |
| ISBN-10: | 1637421559 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Meyerson, Rob |
| Hersteller: | Business Expert Press |
| Maße: | 229 x 152 x 11 mm |
| Von/Mit: | Rob Meyerson |
| Erscheinungsdatum: | 14.12.2021 |
| Gewicht: | 0,29 kg |
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