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Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.
In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.
In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
Featured as a speaker at top industry events and on numerous podcasts, Ben has more than 20 years of product management experience. He is chief product officer at WHOOP and was formerly a senior product manager at eBay, vice president of product at Opower, and chief product officer at GoCanvas.
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| ISBN-13: | 9781544516189 |
| ISBN-10: | 1544516185 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken mit Schutzumschlag |
| Einband: | Gebunden |
| Autor: |
Foster, Ben
Nerlikar, Rajesh |
| Hersteller: | Lioncrest Publishing |
| Maße: | 235 x 157 x 21 mm |
| Von/Mit: | Ben Foster (u. a.) |
| Erscheinungsdatum: | 28.08.2020 |
| Gewicht: | 0,599 kg |
Featured as a speaker at top industry events and on numerous podcasts, Ben has more than 20 years of product management experience. He is chief product officer at WHOOP and was formerly a senior product manager at eBay, vice president of product at Opower, and chief product officer at GoCanvas.
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| ISBN-13: | 9781544516189 |
| ISBN-10: | 1544516185 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken mit Schutzumschlag |
| Einband: | Gebunden |
| Autor: |
Foster, Ben
Nerlikar, Rajesh |
| Hersteller: | Lioncrest Publishing |
| Maße: | 235 x 157 x 21 mm |
| Von/Mit: | Ben Foster (u. a.) |
| Erscheinungsdatum: | 28.08.2020 |
| Gewicht: | 0,599 kg |
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