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Cover: 9781398615410 | Building B2B Relationships | Ryan O'Sullivan | Taschenbuch | Englisch
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Building B2B Relationships
How to Identify, Map and Develop Key Relationships to Win More Business
Taschenbuch von Ryan O'Sullivan
Sprache: Englisch

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Beschreibung
Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.
Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.
Über den Autor
Ryan O'Sullivan, based in London, UK is Head of professional services EMEA & APAC at Introhive where he advises clients such as PwC, Deloitte and KPMG on how they can better utilise their firmwide relationships to improve business performance. Prior to this, he spent 8 years at Infosys Infosys, applying the same relationship mapping processes to improve the win rate of strategic deals before completing his Doctorate researching B2B relationships. Now a regular speaker at industry events, he also guest lectures at various universities such as the Cranfield School of Management and Portsmouth Business School.
Inhaltsverzeichnis
Chapter - 00: Introduction Chapter - 01: Why do relationships matter? Chapter - 02: What are trusted business relationships and the key steps to build them Chapter - 03: Introducing relationship mapping: what it is, its origins and why it's important Chapter - 04: How to build and execute a relationship map: step 1, initial mapping of relationships Chapter - 05: How to build and execute a relationship map: step 2, desktop research and intelligence gathering Chapter - 06: How to build and execute a relationship map: step 3, relationship engagement strategy Chapter - 07: Relationship maps applied to key deals Chapter - 08: Relationship maps applied to key projects
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398615410
ISBN-10: 1398615412
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: O'Sullivan, Ryan
Hersteller: Kogan Page
Kogan Page Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 18 mm
Von/Mit: Ryan O'Sullivan
Erscheinungsdatum: 31.12.2024
Gewicht: 0,363 kg
Artikel-ID: 128746029
Über den Autor
Ryan O'Sullivan, based in London, UK is Head of professional services EMEA & APAC at Introhive where he advises clients such as PwC, Deloitte and KPMG on how they can better utilise their firmwide relationships to improve business performance. Prior to this, he spent 8 years at Infosys Infosys, applying the same relationship mapping processes to improve the win rate of strategic deals before completing his Doctorate researching B2B relationships. Now a regular speaker at industry events, he also guest lectures at various universities such as the Cranfield School of Management and Portsmouth Business School.
Inhaltsverzeichnis
Chapter - 00: Introduction Chapter - 01: Why do relationships matter? Chapter - 02: What are trusted business relationships and the key steps to build them Chapter - 03: Introducing relationship mapping: what it is, its origins and why it's important Chapter - 04: How to build and execute a relationship map: step 1, initial mapping of relationships Chapter - 05: How to build and execute a relationship map: step 2, desktop research and intelligence gathering Chapter - 06: How to build and execute a relationship map: step 3, relationship engagement strategy Chapter - 07: Relationship maps applied to key deals Chapter - 08: Relationship maps applied to key projects
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398615410
ISBN-10: 1398615412
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: O'Sullivan, Ryan
Hersteller: Kogan Page
Kogan Page Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 18 mm
Von/Mit: Ryan O'Sullivan
Erscheinungsdatum: 31.12.2024
Gewicht: 0,363 kg
Artikel-ID: 128746029
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