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Build a site that stands out from the crowd
Every business needs a website, but not everyone can afford to hire a web designer. This book offers budget-friendly strategies to creating a pro-level site without a pro-level budget. Discover how to create a user-friendly, functional website that attacts visitors--without having to learn HTML or other coding languages. Get straightforward instructions on using web-building best practices to design an attractive layout, create search-engine-optimized content, measure your site's performance, and turn your web presence into a lucrative business-building tool.
Inside...
Applying design fundamentals Appealing to customers Making your site findable Choosing eye-catching layouts Developing web-ready content Boosting your search engine ranking Avoiding common mistakesBuild a site that stands out from the crowd
Every business needs a website, but not everyone can afford to hire a web designer. This book offers budget-friendly strategies to creating a pro-level site without a pro-level budget. Discover how to create a user-friendly, functional website that attacts visitors--without having to learn HTML or other coding languages. Get straightforward instructions on using web-building best practices to design an attractive layout, create search-engine-optimized content, measure your site's performance, and turn your web presence into a lucrative business-building tool.
Inside...
Applying design fundamentals Appealing to customers Making your site findable Choosing eye-catching layouts Developing web-ready content Boosting your search engine ranking Avoiding common mistakesJennifer DeRosa is the founder of Toto Coaching, which walks the DIY website builder through the process of building a website from start to finish. Jennifer has been building websites since 1994. She formed her web development agency in 2001, growing it into a successful website development agency over two decades.
Introduction 1
Part 1: Getting Started with DIY Websites 7
Chapter 1: From Groundbreaking to Grand Opening: Constructing Your Website Step by Step 9
Chapter 2: Laying Your Website's Foundation 21
Part 2: Creating a Site That People Will Visit 47
Chapter 3: Resonating with Visitors 49
Chapter 4: Nailing SEO Basics: Search Engine Optimization 101 71
Chapter 5: Killing It with Keywords 97
Part 3: Architecting Plans for Your Website 109
Chapter 6: A Place for Everything and Everything in Its Place 111
Chapter 7: Content Scaffold: Supporting Your Website's Information 129
Chapter 8: Preparing Your Site's Content 171
Part 4: Designing and Laying Out Your Website 201
Chapter 9: Deconstructing the Anatomy of Web Pages 203
Chapter 10: Unfurling the Canvas of Design Options 223
Chapter 11: Generating Leads from Your Website 251
Part 5: Going Live and Measuring Results 271
Chapter 12: Optimizing Each Page for Search (On-Page Optimization) 273
Chapter 13: Ribbon-Cutting in Cyberspace: Your Website's Grand Opening 285
Chapter 14: Securing Your Website 299
Chapter 15: Keeping Up with the Joneses: Measuring What You Built and Making It Better 309
Part 6: The Part of Tens 329
Chapter 16: The Ten Commandments of Building a Successful Website 331
Chapter 17: Ten Rookie Mistakes to Avoid 341
Index 351
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | 384 S. |
| ISBN-13: | 9781394232987 |
| ISBN-10: | 1394232985 |
| Sprache: | Englisch |
| Herstellernummer: | 1W394232980 |
| Einband: | Kartoniert / Broschiert |
| Autor: | DeRosa, Jennifer |
| Hersteller: | Wiley |
| Maße: | 235 x 191 x 25 mm |
| Von/Mit: | Jennifer DeRosa |
| Erscheinungsdatum: | 02.04.2024 |
| Gewicht: | 0,547 kg |
Jennifer DeRosa is the founder of Toto Coaching, which walks the DIY website builder through the process of building a website from start to finish. Jennifer has been building websites since 1994. She formed her web development agency in 2001, growing it into a successful website development agency over two decades.
Introduction 1
Part 1: Getting Started with DIY Websites 7
Chapter 1: From Groundbreaking to Grand Opening: Constructing Your Website Step by Step 9
Chapter 2: Laying Your Website's Foundation 21
Part 2: Creating a Site That People Will Visit 47
Chapter 3: Resonating with Visitors 49
Chapter 4: Nailing SEO Basics: Search Engine Optimization 101 71
Chapter 5: Killing It with Keywords 97
Part 3: Architecting Plans for Your Website 109
Chapter 6: A Place for Everything and Everything in Its Place 111
Chapter 7: Content Scaffold: Supporting Your Website's Information 129
Chapter 8: Preparing Your Site's Content 171
Part 4: Designing and Laying Out Your Website 201
Chapter 9: Deconstructing the Anatomy of Web Pages 203
Chapter 10: Unfurling the Canvas of Design Options 223
Chapter 11: Generating Leads from Your Website 251
Part 5: Going Live and Measuring Results 271
Chapter 12: Optimizing Each Page for Search (On-Page Optimization) 273
Chapter 13: Ribbon-Cutting in Cyberspace: Your Website's Grand Opening 285
Chapter 14: Securing Your Website 299
Chapter 15: Keeping Up with the Joneses: Measuring What You Built and Making It Better 309
Part 6: The Part of Tens 329
Chapter 16: The Ten Commandments of Building a Successful Website 331
Chapter 17: Ten Rookie Mistakes to Avoid 341
Index 351
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | 384 S. |
| ISBN-13: | 9781394232987 |
| ISBN-10: | 1394232985 |
| Sprache: | Englisch |
| Herstellernummer: | 1W394232980 |
| Einband: | Kartoniert / Broschiert |
| Autor: | DeRosa, Jennifer |
| Hersteller: | Wiley |
| Maße: | 235 x 191 x 25 mm |
| Von/Mit: | Jennifer DeRosa |
| Erscheinungsdatum: | 02.04.2024 |
| Gewicht: | 0,547 kg |
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