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Building Rocketships
Product Management for High-Growth Companies: Product Management for High-Growth Companies
Taschenbuch von Oji Udezue (u. a.)
Sprache: Englisch

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Beschreibung
World-changing companies are being built faster than ever. The question is, how?

Building Rocketships provides an insider's guide to creating and scaling transformative products in today's hyper-competitive landscape. Written by veteran product leaders Oji and Ezinne Udezue, who have led teams at Microsoft, Twitter, WP Engine, Discovery Communications, and Calendly, this comprehensive playbook reveals:
How to identify and solve "sharp problems" that customers will pay to solve
Field-tested frameworks for building products users love
Systems for scaling from startup to sustainable growth
Strategies for integrating AI and staying ahead of rapid change
Battle-tested tactics used by today's fastest-growing companies

Whether you're a founder, product manager, or tech leader, you'll learn the exact systems and frameworks used to build category-defining products. The authors draw from 45+ years of combined experience to show you how to transform customer insights into winning features, build high-performing teams, and create sustainable competitive advantages.

Praise for Building Rocketships:

"Building Rocketships provides the precise frameworks and strategies that ambitious builders need to create world-changing products. Oji and Ezinne have distilled decades of hard-won wisdom into a practical playbook for building customer-obsessed products that achieve exponential growth."
-Tope Awotona, Founder and CEO of Calendly

"A rich playbook packed with practical advice, unique frameworks, and step-by-step guides for building your product-led business."
-Lenny Rachitsky, Author of Lenny's Newsletter

Don't just build another product-build a rocketship. Start your journey to hypergrowth today.

[Pro Edition includes downloadable templates, worksheets and tools used by the authors to build successful products]

Oji Udezue is a former Chief Product Officer, investor, and entrepreneur. He has led Product, Engineering and Marketing at beloved companies like Microsoft, Twitter, Calendly, Atlassian, Typeform, and more. Today Oji is pushing the edges of building AI products by working with established companies and investing in next-generation startups and their founders.

Ezinne Udezue is a former Chief Product Officer, investor and expert in digital transformations. She had led enterprise innovation initiatives at T-Mobile, Discovery Communications, Time Inc., Procore, and WP Engine. Ezinne has demonstrated expertise in scaling product-led organizations.
World-changing companies are being built faster than ever. The question is, how?

Building Rocketships provides an insider's guide to creating and scaling transformative products in today's hyper-competitive landscape. Written by veteran product leaders Oji and Ezinne Udezue, who have led teams at Microsoft, Twitter, WP Engine, Discovery Communications, and Calendly, this comprehensive playbook reveals:
How to identify and solve "sharp problems" that customers will pay to solve
Field-tested frameworks for building products users love
Systems for scaling from startup to sustainable growth
Strategies for integrating AI and staying ahead of rapid change
Battle-tested tactics used by today's fastest-growing companies

Whether you're a founder, product manager, or tech leader, you'll learn the exact systems and frameworks used to build category-defining products. The authors draw from 45+ years of combined experience to show you how to transform customer insights into winning features, build high-performing teams, and create sustainable competitive advantages.

Praise for Building Rocketships:

"Building Rocketships provides the precise frameworks and strategies that ambitious builders need to create world-changing products. Oji and Ezinne have distilled decades of hard-won wisdom into a practical playbook for building customer-obsessed products that achieve exponential growth."
-Tope Awotona, Founder and CEO of Calendly

"A rich playbook packed with practical advice, unique frameworks, and step-by-step guides for building your product-led business."
-Lenny Rachitsky, Author of Lenny's Newsletter

Don't just build another product-build a rocketship. Start your journey to hypergrowth today.

[Pro Edition includes downloadable templates, worksheets and tools used by the authors to build successful products]

Oji Udezue is a former Chief Product Officer, investor, and entrepreneur. He has led Product, Engineering and Marketing at beloved companies like Microsoft, Twitter, Calendly, Atlassian, Typeform, and more. Today Oji is pushing the edges of building AI products by working with established companies and investing in next-generation startups and their founders.

Ezinne Udezue is a former Chief Product Officer, investor and expert in digital transformations. She had led enterprise innovation initiatives at T-Mobile, Discovery Communications, Time Inc., Procore, and WP Engine. Ezinne has demonstrated expertise in scaling product-led organizations.
Details
Erscheinungsjahr: 2025
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781962339063
ISBN-10: 1962339068
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Udezue, Oji
Udezue, Ezinne
Hersteller: Damn Gravity Media
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 18 mm
Von/Mit: Oji Udezue (u. a.)
Erscheinungsdatum: 27.02.2025
Gewicht: 0,478 kg
Artikel-ID: 131654710
Details
Erscheinungsjahr: 2025
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781962339063
ISBN-10: 1962339068
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Udezue, Oji
Udezue, Ezinne
Hersteller: Damn Gravity Media
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 18 mm
Von/Mit: Oji Udezue (u. a.)
Erscheinungsdatum: 27.02.2025
Gewicht: 0,478 kg
Artikel-ID: 131654710
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