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The book is aimed at managers, executives and self-employed people who want to use their most valuable resources sustainably and consciously to develop products and services that customers really want. Over 100 national and international case studies provide a high utility value. For the 2nd edition, numerous text passages have been revised, new case studies have been integrated and up-to-date data material has been made accessible. With valuable practical tips at the end of each chapter. The electronic usage of the German-language edition of the book has so far led to more than 1.6 million accesses.
The book is aimed at managers, executives and self-employed people who want to use their most valuable resources sustainably and consciously to develop products and services that customers really want. Over 100 national and international case studies provide a high utility value. For the 2nd edition, numerous text passages have been revised, new case studies have been integrated and up-to-date data material has been made accessible. With valuable practical tips at the end of each chapter. The electronic usage of the German-language edition of the book has so far led to more than 1.6 million accesses.
Prof. Dr. Alfred-Joachim Hermanni is a professor of media and communications management at SRH Fernhochschule - The Distance Learning University, Germany. His curriculum vitae also includes positions as editor-in-chief, managing director, PR manager, media politician, management consultant, film producer and book author.
Unique Selling Proposition.- Alliances.- Best Practice Solutions.- Business Modeling.- Business Networks.- Business Plan.- Change Management.- Controlling.- Humility.- Digitalization & Big Data.- Employer Branding.- Event Marketing.- Financial Management- Financial Economics.- Leadership.- Business Idea.- Health Management.- Innovation.- Intercultural Communication.- Internet & Search Engines.- Continuity.- Creativity.- Customers.-. Management tools.- Brand.- Marketing & Advertising.- Mission.- Sustainability.- New Work.- Pricing.- Public Relations.- Lateral thinking.- Oratory.- Resources.- Failure.- Social Media.- Social conscience.- Storytelling.- Strategy.- Teamwork.- Corporate culture.- Negotiation strategy.- Selling.- Networking.- Sales strategy.- Vision.- Advertising.- Competition.- Knowledge management.- Time management.- Target group.
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Management |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
xii
367 S. 2 s/w Illustr. 6 farbige Illustr. 367 p. 8 illus. 6 illus. in color. |
| ISBN-13: | 9783658413699 |
| ISBN-10: | 3658413697 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Hermanni, Alfred-Joachim |
| Hersteller: |
Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 210 x 148 x 21 mm |
| Von/Mit: | Alfred-Joachim Hermanni |
| Erscheinungsdatum: | 27.07.2024 |
| Gewicht: | 0,491 kg |
Prof. Dr. Alfred-Joachim Hermanni is a professor of media and communications management at SRH Fernhochschule - The Distance Learning University, Germany. His curriculum vitae also includes positions as editor-in-chief, managing director, PR manager, media politician, management consultant, film producer and book author.
Unique Selling Proposition.- Alliances.- Best Practice Solutions.- Business Modeling.- Business Networks.- Business Plan.- Change Management.- Controlling.- Humility.- Digitalization & Big Data.- Employer Branding.- Event Marketing.- Financial Management- Financial Economics.- Leadership.- Business Idea.- Health Management.- Innovation.- Intercultural Communication.- Internet & Search Engines.- Continuity.- Creativity.- Customers.-. Management tools.- Brand.- Marketing & Advertising.- Mission.- Sustainability.- New Work.- Pricing.- Public Relations.- Lateral thinking.- Oratory.- Resources.- Failure.- Social Media.- Social conscience.- Storytelling.- Strategy.- Teamwork.- Corporate culture.- Negotiation strategy.- Selling.- Networking.- Sales strategy.- Vision.- Advertising.- Competition.- Knowledge management.- Time management.- Target group.
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Management |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
xii
367 S. 2 s/w Illustr. 6 farbige Illustr. 367 p. 8 illus. 6 illus. in color. |
| ISBN-13: | 9783658413699 |
| ISBN-10: | 3658413697 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Hermanni, Alfred-Joachim |
| Hersteller: |
Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 210 x 148 x 21 mm |
| Von/Mit: | Alfred-Joachim Hermanni |
| Erscheinungsdatum: | 27.07.2024 |
| Gewicht: | 0,491 kg |