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Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this--and more. Pre-order your copy today through Amazon!
Discover:
* Expert advice with real-world examples
* Proven case studies, tips, and templates
* How to get results by capturing, crafting, telling stories, and more
Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this--and more. Pre-order your copy today through Amazon!
Discover:
* Expert advice with real-world examples
* Proven case studies, tips, and templates
* How to get results by capturing, crafting, telling stories, and more
Karen Dietz, PhD, is a 25-year veteran in business storytelling consulting, training, and leadership, and organizational development.
Lori L. Silverman offers business storytelling training, keynotes, and consulting. For 26 years, she's advised enterprises on strategic planning and organizational change.
Introduction 1
Part I: Getting Started with Business Storytelling 7
Chapter 1: The Scoop on Business Storytelling 9
Chapter 2: The Why, What, How, and Who of Business Storytelling 19
Chapter 3: What Makes a Story a Story 29
Chapter 4: Stories to Have in Your Hip Pocket 51
Chapter 5: Listening: Hearing What Others Have to Say and Capturing It 77
Part II: Moving People to Action: Creating Compelling Stories 97
Chapter 6: Crafting a Story 99
Chapter 7: Polishing a Story: Structure and Embellishments 119
Chapter 8: What to Do About Data 141
Chapter 9: Expanding and Contracting Your Story 159
Part III: Sharing Stories for Maximum Value 177
Chapter 10: Getting Comfortable Telling Stories 179
Chapter 11: Moving Stories into Multiple Media 197
Chapter 12: Incorporate Story in Your Organization 213
Part IV: Tailoring Storytelling to Special Circumstances 233
Chapter 13: Storytelling to Fund Your Passion 235
Chapter 14: Storytelling in Marketing 255
Chapter 15: Selling With Stories 275
Chapter 16: Using Stories to Spark Change 295
Part V: The Part of Tens 315
Chapter 17: Ten Things You Should Never, Ever Do 317
Chapter 18: Ten Storytelling Tips for Speakers 323
Chapter 19: Ten (or so) Ways to Measure the Results of a Story Project 331
Appendix: Real-Life Stories and a Template 335
Index 355
| Erscheinungsjahr: | 2014 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 384 S. |
| ISBN-13: | 9781118661215 |
| ISBN-10: | 1118661214 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Dietz, Karen
Silverman, Lori L. |
| Hersteller: |
John Wiley & Sons
John Wiley & Sons Inc |
| Maße: | 234 x 192 x 22 mm |
| Von/Mit: | Karen Dietz (u. a.) |
| Erscheinungsdatum: | 21.01.2014 |
| Gewicht: | 0,52 kg |
Karen Dietz, PhD, is a 25-year veteran in business storytelling consulting, training, and leadership, and organizational development.
Lori L. Silverman offers business storytelling training, keynotes, and consulting. For 26 years, she's advised enterprises on strategic planning and organizational change.
Introduction 1
Part I: Getting Started with Business Storytelling 7
Chapter 1: The Scoop on Business Storytelling 9
Chapter 2: The Why, What, How, and Who of Business Storytelling 19
Chapter 3: What Makes a Story a Story 29
Chapter 4: Stories to Have in Your Hip Pocket 51
Chapter 5: Listening: Hearing What Others Have to Say and Capturing It 77
Part II: Moving People to Action: Creating Compelling Stories 97
Chapter 6: Crafting a Story 99
Chapter 7: Polishing a Story: Structure and Embellishments 119
Chapter 8: What to Do About Data 141
Chapter 9: Expanding and Contracting Your Story 159
Part III: Sharing Stories for Maximum Value 177
Chapter 10: Getting Comfortable Telling Stories 179
Chapter 11: Moving Stories into Multiple Media 197
Chapter 12: Incorporate Story in Your Organization 213
Part IV: Tailoring Storytelling to Special Circumstances 233
Chapter 13: Storytelling to Fund Your Passion 235
Chapter 14: Storytelling in Marketing 255
Chapter 15: Selling With Stories 275
Chapter 16: Using Stories to Spark Change 295
Part V: The Part of Tens 315
Chapter 17: Ten Things You Should Never, Ever Do 317
Chapter 18: Ten Storytelling Tips for Speakers 323
Chapter 19: Ten (or so) Ways to Measure the Results of a Story Project 331
Appendix: Real-Life Stories and a Template 335
Index 355
| Erscheinungsjahr: | 2014 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 384 S. |
| ISBN-13: | 9781118661215 |
| ISBN-10: | 1118661214 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Dietz, Karen
Silverman, Lori L. |
| Hersteller: |
John Wiley & Sons
John Wiley & Sons Inc |
| Maße: | 234 x 192 x 22 mm |
| Von/Mit: | Karen Dietz (u. a.) |
| Erscheinungsdatum: | 21.01.2014 |
| Gewicht: | 0,52 kg |
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