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Cover: 9780957151529 | Can't Sell Won't Sell | Steve Harrison | Taschenbuch | Paperback
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Can't Sell Won't Sell
Advertising, politics and culture wars. Why adland has stopped selling and started saving the world
Taschenbuch von Steve Harrison
Sprache: Englisch

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Beschreibung
Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness". And our politics are to blame. We are now so culturally left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we have a new raison d'etre: we're saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we're imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that's suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?
Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness". And our politics are to blame. We are now so culturally left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we have a new raison d'etre: we're saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we're imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that's suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?
Über den Autor
Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where, in the seven years the agency operated, he won more Cannes Lions (18) in his discipline than any creative director in the world. His work has subsequently featured in the D&AD Copy Book. He has also authored Changing the world is the only fit work for a grown man; How to write better copy; and How to do better creative work - the latter becoming the most expensive advertising book ever when it traded on amazon for £3,854 a copy.
Details
Erscheinungsjahr: 2021
Fachbereich: Allgemeines
Genre: Medienwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
ISBN-13: 9780957151529
ISBN-10: 0957151527
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Harrison, Steve
Auflage: 3rd edition
Hersteller: Adworld Press
Maße: 203 x 127 x 18 mm
Von/Mit: Steve Harrison
Erscheinungsdatum: 16.07.2021
Gewicht: 0,352 kg
Artikel-ID: 120311351
Über den Autor
Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where, in the seven years the agency operated, he won more Cannes Lions (18) in his discipline than any creative director in the world. His work has subsequently featured in the D&AD Copy Book. He has also authored Changing the world is the only fit work for a grown man; How to write better copy; and How to do better creative work - the latter becoming the most expensive advertising book ever when it traded on amazon for £3,854 a copy.
Details
Erscheinungsjahr: 2021
Fachbereich: Allgemeines
Genre: Medienwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
ISBN-13: 9780957151529
ISBN-10: 0957151527
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Harrison, Steve
Auflage: 3rd edition
Hersteller: Adworld Press
Maße: 203 x 127 x 18 mm
Von/Mit: Steve Harrison
Erscheinungsdatum: 16.07.2021
Gewicht: 0,352 kg
Artikel-ID: 120311351
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