Margaret Portillo, PhD, is Chair of the Department of Interior Design at the University of Florida in Gainesville. Dr. Portillo is a member of the Interior Design Educators Council and has chaired the IDEC Color Network. She has taught color theory to both undergraduate and graduate design students for nearly two decades and has published and presented on color and the creative process nationally and internationally.

Acknowledgments vii

Introduction ix

Research Foundation of the Book x

Organization of the Book x

1 COLOR PLANNING PATHWAYS 1

Challenges of Color Planning 3

Color Planning Framework 7

Contemporary Color: Truth-to-Materials 9

Historic Color: Fallingwater 11

Summary 17

2 ART AND SCIENCE OF COLOR 19

Color Concepts and Systems 21

Summary 42

3 COLOR PERCEPTION 43

Color Constancy 44

Lighting Processes 44

Summary 62

4 COLOR FOR PREFERENCE 63

Color Marketing and Preference Research 63

Stories Behind Color Names 68

Cinnabar: Residential Design 70

Firehouse Red: Adaptive Use 79

Kiwi and Tangerine: Workplace 82

Color Marketing: Model Condominium 86

Summary 89

Research Notes 90

5 COLOR COMPOSITION 91

Color-Form Relationships 91

Value Relationships 92

Color Progression and Transition 99

Integrated Color: Workplace 102

Kinetic Color: Workplace 108

Summary 112

6 COLOR FOR COMMUNICATION 113

Origins of Color Meaning 113

Color, Design, and the Market 116

Color Associations Applied 118

Summary 137

Research Notes 137

7 COLOR FOR ENGAGEMENT 139

The Effects of Color 139

Applied Research 142

Consumer Experiences, Services, and Health 143

Summary 164

Research Notes 165

8 COLOR FOR PRAGMATICS 167

Not-So-Big House 168

Origins of Color Pragmatics 170

Paint Pragmatics 173

Sustainable Strategies 182

Summary 183

9 COLOR CRITERIA IN CONCERT 185

Color Processes Revealed 185

Experiential Color: Designing the Aquarium 186

Color Interpretation 197

Experiencing Interior Color: Inside-Out 199

Bibliography 203

Design and Photography Credits 207

Index 209