Confessions of an Advertising Man

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Sprache: Englisch

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Beschreibung

A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." --David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Über den Autor

David Ogilvy (1911-1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.

Details

Erscheinungsjahr:	2011
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781904915379
ISBN-10:	190491537X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Ogilvy, David
Hersteller:	Southbank Publishing
Maße:	149 x 229 x 15 mm
Von/Mit:	David Ogilvy
Erscheinungsdatum:	01.09.2011
Gewicht:	0,252 kg

Artikel-ID: 106816089

Über den Autor

Details

Erscheinungsjahr:	2011
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781904915379
ISBN-10:	190491537X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Ogilvy, David
Hersteller:	Southbank Publishing
Maße:	149 x 229 x 15 mm
Von/Mit:	David Ogilvy
Erscheinungsdatum:	01.09.2011
Gewicht:	0,252 kg