61,30 €*
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
Andrew Smith, BSc, MSc, PhD, is the founding Director of the transdisciplinary N/LAB at Nottingham University Business School, UK, where he is Professor of Consumer Behaviour & Analytics. He is also an associate of The Horizon Institute (for digital economy research). Professor Smith has published numerous papers on consumer behaviour and analytics and worked on a number of funded research projects for Research Councils UK, ESRC, EPSRC, DFID, ERC, Bill and Melinda Gates Foundation, European Union, The Office of Fair Trading and Innovate UK, among others. These projects have involved various entities, multinationals and NGOs (including Co-op, Walgreens Boots Alliance, World Bank Group, Tesco, IPSOS and Experian, among others). In 2023, he received a Leverhulme Trust Fellowship award.
List of figures
List of tables
Preface
Acknowledgements
Chapter 1 An introduction to consumer analytics
Chapter 2 Purchase insight and the anatomy of transactions
Chapter 3 Web and social activity
Chapter 4 Extant research, decision-making and exogenous cognition
Chapter 5 Elemental features of consumer choice: needs, economics, deliberation and impulse.
Chapter 6 Perceptual and communicative features of consumer choice
Chapter 7 Individual and social features of consumption
Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic
Index
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032388342 |
| ISBN-10: | 103238834X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Smith, Andrew |
| Auflage: | 2. Auflage |
| Hersteller: | Routledge |
| Maße: | 234 x 156 x 13 mm |
| Von/Mit: | Andrew Smith |
| Erscheinungsdatum: | 08.11.2023 |
| Gewicht: | 0,357 kg |
Andrew Smith, BSc, MSc, PhD, is the founding Director of the transdisciplinary N/LAB at Nottingham University Business School, UK, where he is Professor of Consumer Behaviour & Analytics. He is also an associate of The Horizon Institute (for digital economy research). Professor Smith has published numerous papers on consumer behaviour and analytics and worked on a number of funded research projects for Research Councils UK, ESRC, EPSRC, DFID, ERC, Bill and Melinda Gates Foundation, European Union, The Office of Fair Trading and Innovate UK, among others. These projects have involved various entities, multinationals and NGOs (including Co-op, Walgreens Boots Alliance, World Bank Group, Tesco, IPSOS and Experian, among others). In 2023, he received a Leverhulme Trust Fellowship award.
List of figures
List of tables
Preface
Acknowledgements
Chapter 1 An introduction to consumer analytics
Chapter 2 Purchase insight and the anatomy of transactions
Chapter 3 Web and social activity
Chapter 4 Extant research, decision-making and exogenous cognition
Chapter 5 Elemental features of consumer choice: needs, economics, deliberation and impulse.
Chapter 6 Perceptual and communicative features of consumer choice
Chapter 7 Individual and social features of consumption
Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic
Index
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032388342 |
| ISBN-10: | 103238834X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Smith, Andrew |
| Auflage: | 2. Auflage |
| Hersteller: | Routledge |
| Maße: | 234 x 156 x 13 mm |
| Von/Mit: | Andrew Smith |
| Erscheinungsdatum: | 08.11.2023 |
| Gewicht: | 0,357 kg |
Ähnliche Produkte
Lieferzeit 4-7 Werktage
Lieferzeit 4-7 Werktage
Aktuell nicht verfügbar
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Wochen
Aktuell nicht verfügbar
