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Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.
Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.
Severin Bischof, Thomas Rudolph,
both of University of St. Gallen, Switzerland
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
VII
66 S. 6 s/w Illustr. 7 farbige Illustr. 2 s/w Tab. 6 b/w and 7 col. ill. 2 b/w tbl. |
| ISBN-13: | 9783110735116 |
| ISBN-10: | 3110735113 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Rudolph, Thomas
Bischof, Severin |
| Hersteller: |
De Gruyter
de Gruyter, Walter, GmbH |
| Maße: | 230 x 155 x 6 mm |
| Von/Mit: | Thomas Rudolph (u. a.) |
| Erscheinungsdatum: | 06.12.2021 |
| Gewicht: | 0,145 kg |
Severin Bischof, Thomas Rudolph,
both of University of St. Gallen, Switzerland
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
VII
66 S. 6 s/w Illustr. 7 farbige Illustr. 2 s/w Tab. 6 b/w and 7 col. ill. 2 b/w tbl. |
| ISBN-13: | 9783110735116 |
| ISBN-10: | 3110735113 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Rudolph, Thomas
Bischof, Severin |
| Hersteller: |
De Gruyter
de Gruyter, Walter, GmbH |
| Maße: | 230 x 155 x 6 mm |
| Von/Mit: | Thomas Rudolph (u. a.) |
| Erscheinungsdatum: | 06.12.2021 |
| Gewicht: | 0,145 kg |
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