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Cover: 9781632992857 | Content Marketing, Engineered | Wendy Covey | Taschenbuch | Paperback
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Content Marketing, Engineered
Build Trust and Convert Buyers with Technical Content
Taschenbuch von Wendy Covey
Sprache: Englisch

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Beschreibung
Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.
Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you'll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.
Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you'll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781632992857
ISBN-10: 163299285X
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Covey, Wendy
Hersteller: River Grove Books
Maße: 229 x 152 x 15 mm
Von/Mit: Wendy Covey
Erscheinungsdatum: 28.04.2020
Gewicht: 0,408 kg
Artikel-ID: 118395578
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781632992857
ISBN-10: 163299285X
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Covey, Wendy
Hersteller: River Grove Books
Maße: 229 x 152 x 15 mm
Von/Mit: Wendy Covey
Erscheinungsdatum: 28.04.2020
Gewicht: 0,408 kg
Artikel-ID: 118395578
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