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Cover: 9781937434168 | Content Strategy | Rahel Anne Bailie (u. a.) | Taschenbuch | Englisch
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Content Strategy
Connecting the Dots Between Business, Brand, and Benefits
Taschenbuch von Rahel Anne Bailie (u. a.)
Sprache: Englisch

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Beschreibung
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the
business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you.

Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the
business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you.

Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
Details
Erscheinungsjahr: 2012
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
ISBN-13: 9781937434168
ISBN-10: 1937434168
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bailie, Rahel Anne
Urbina, Noz
Hersteller: XML Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 235 x 191 x 17 mm
Von/Mit: Rahel Anne Bailie (u. a.)
Erscheinungsdatum: 28.12.2012
Gewicht: 0,575 kg
Artikel-ID: 106114695
Details
Erscheinungsjahr: 2012
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
ISBN-13: 9781937434168
ISBN-10: 1937434168
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bailie, Rahel Anne
Urbina, Noz
Hersteller: XML Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 235 x 191 x 17 mm
Von/Mit: Rahel Anne Bailie (u. a.)
Erscheinungsdatum: 28.12.2012
Gewicht: 0,575 kg
Artikel-ID: 106114695
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