Joep P. Cornelissen: Corporate Communication

Cover: 9781529600025 | Corporate Communication | A Guide to Theory and Practice | Cornelissen

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Sprache: Englisch

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Beschreibung

Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

Über den Autor

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

Inhaltsverzeichnis

Introduction to Corporate Communication
Defining Corporate Communication
Corporate Communication in Contemporary Organizations
Corporate Communication in a Changing Media Environment
Conceptual Foundations
Stakeholder Management and Communication
Corporate Identity, Branding and Corporate Reputation
Corporate Communication in Practice
Communication Strategy and Strategic Planning
Research and Measurement
Specialist Areas in Corporate Communication
Media Relations
Employee Communication
Issues Management
Crisis Communication
Leadership and Change Communication
Corporate Social Responsibility (CSR) and Community Relations

Erscheinungsjahr:	2023
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781529600025
ISBN-10:	1529600022
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Cornelissen, Joep P.
Auflage:	Seventh Edition
Hersteller:	Sage Publications Ltd.
Maße:	244 x 170 x 19 mm
Von/Mit:	Joep P. Cornelissen
Erscheinungsdatum:	25.10.2023
Gewicht:	0,621 kg

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