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Readers discover how the eight narrative ingredients Audience, Lure, Change, World, Character, Big Hook, Plot and Structure are relevant to anyone wanting to convey information or ideas clearly, and how the different ingredients can be emphasised and honed for specific purposes: to build a story, deliver results, to sell an idea, or even to sell oneself.
There are tailored exercises to inspire readers to generate creative ideas relevant to their own work, and questions to develop the best ideas to use for their posters, seminar talks, public engagement presentations or grant proposals. The ultimate goal is to enable readers to shape their ideas, information and content so that it crackles and fizzes with relevance for their intended audience.
Readers discover how the eight narrative ingredients Audience, Lure, Change, World, Character, Big Hook, Plot and Structure are relevant to anyone wanting to convey information or ideas clearly, and how the different ingredients can be emphasised and honed for specific purposes: to build a story, deliver results, to sell an idea, or even to sell oneself.
There are tailored exercises to inspire readers to generate creative ideas relevant to their own work, and questions to develop the best ideas to use for their posters, seminar talks, public engagement presentations or grant proposals. The ultimate goal is to enable readers to shape their ideas, information and content so that it crackles and fizzes with relevance for their intended audience.
| Erscheinungsjahr: | 2013 |
|---|---|
| Genre: | Importe |
| Rubrik: | Sprachwissenschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781783262847 |
| ISBN-10: | 1783262842 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Caroline van Den Brul |
| Hersteller: | ICP |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 13 mm |
| Von/Mit: | Caroline van Den Brul |
| Erscheinungsdatum: | 29.11.2013 |
| Gewicht: | 0,323 kg |
| Erscheinungsjahr: | 2013 |
|---|---|
| Genre: | Importe |
| Rubrik: | Sprachwissenschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781783262847 |
| ISBN-10: | 1783262842 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Caroline van Den Brul |
| Hersteller: | ICP |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 13 mm |
| Von/Mit: | Caroline van Den Brul |
| Erscheinungsdatum: | 29.11.2013 |
| Gewicht: | 0,323 kg |
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