Preface Susanne C. Moser and Lisa Dilling; Foreword Robert W. Kates; List of contributors; List of tables; List of figures; List of text boxes; Introduction; Part I. Communicating Climate Change: 1. Weather or climate change? Ann Bostrom and Daniel Lashof; 2. Communicating the risks of global warming: American risk perceptions, affective images and interpretive communities Anthony Leiserowitz; 3. More bad news: the risk of neglecting emotional responses to climate change information Susanne C. Moser; 4. Public scares: changing the issue culture Sheldon Ungar; 5. The challenge of trying to make a difference using media messages Sharon Dunwoody; 6. Listening to the audience: San Diego hones its communication strategy by soliciting residents' views Linda Giannelli Pratt and Sarah Rabkin; 7. The climate-justice link: communicating with low-income and minority audiences Julian Agyeman, Bob Doppelt, Kathy Lynn and Halida Hatic; 8. Postcards from the (not so) frozen North: talking about climate change in Alaska Shannon McNeeley and Orville Huntington; 9. Climate change: a moral issue The Rev. Sally Bingham; 10. Einstein, Roosevelt, and the atomic bomb: lessons learned for scientists communicating climate change Lucy Warner; 11. Across the great divide: supporting scientists as effective messengers in the public sphere Nancy Cole with Susan Watrous; 12. Dealing with climate change contrarians Aaron M. McCright; 13. A role for dialogue in communication about climate change Kathleen Regan; 14. Information is not enough Caron Chess and Branden B. Johnson; Part II. Facilitating Social Change: 15. Stuck in the slow lane of behavior change? A not-so-superhuman perspective on getting out of our cars John Tribbia; 16. Consumption behavior and narratives about the good life Laurie Michaelis; 17. Educating for 'intelligent environmental action' in an age of global warming Tina Grotzer and Rebecca Lincoln; 18. Education for global responsibility Mary Catherine Bateson; 19. Changing the world one household at a time: Portland's 30-day program to lose 5,000 pounds Sarah Rabkin and David Gershon; 20. Changing organizational ethics and practices toward climate and environment Keith James, April Smith and Bob Doppelt; 21. Change in the marketplace: business leadership and communication Vicki Arroyo and Benjamin Preston; 22. The market as messenger: sending the right signals John Atcheson; 23. Making it easy: establishing energy efficiency and renewable energy as routine best practices Lisa Dilling and Barbara Farhar; 24. Forming networks, enabling leaders, financing action: the Cities for Climate Change ProtectionTM campaign Abby Young; 25. Ending the piecemeal approach: Santa Monica's comprehensive plan for sustainability Susan Watrous and Natasha Fraley; 26. States leading the way on climate change action: the view from the Northeast Abbey Tennis; 27. West Coast Governors' Global Warming Initiative: using regional partnerships to coordinate climate action Pierre duVair, Sam Sadler, Anthony Usibelli and Susan Anderson; 28. Building social movements David S. Meyer; 29. Climate litigation: shaping public policy and stimulating debate Marilyn Averill; 30. The moral and political challenges of climate change Dale Jamieson; Part III. Creating a Climate for Change: 31. An ongoing dialogue on climate change: The Boulder Manifesto Robert Harriss; 32. Toward the social tipping point: creating a climate change Susanne C. Moser and Lisa Dilling; About the authors; Index.