Creating & Delivering Your Value Proposition

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Sprache: Englisch

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Beschreibung

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Über den Autor

Cindy Barnes is the founder and CEO of Futurecurve, a management consulting firm. A product and service innovator and strategic business developer, she gained practical experience at leading organizations such as Capgemini, where she created the value proposition function and led business development.

Helen Blake is a marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. She is currently on the board of Futurecurve.

David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture.

Zusammenfassung

Shows you not only how to create a value proposition, but how to put it in to practice in your company

Has special relevance to emerging economies such as China

Authors are all very senior practitioners, experienced in their fields and have held high-level positions at Capgemini, Accenture, KPMG, Procter & Gamble and Hertz Corporation.

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: What do you really think about customers?; Chapter - 02: What is a value proposition?; Chapter - 03: The value-focused approach; Chapter - 04: Creating your value proposition; Chapter - 05: Value Proposition Builder: Market; Chapter - 06: Value Proposition Builder: The value experience; Chapter - 07: Value Proposition Builder: Offerings; Chapter - 08: Value Proposition Builder: Benefits; Chapter - 09: Value Proposition Builder: Alternatives and differentiation; Chapter - 10: Value Proposition Builder: Proof; Chapter - 11: Value proposition template and value proposition statement; Chapter - 12: Message development; Chapter - 13: Implementation; Chapter - 14: Starting and sustaining; Chapter - 15: The value-focused enterprise

Details

Erscheinungsjahr:	2009
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9780749455125
ISBN-10:	0749455128
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Barnes, Cindy Blake, Helen Pinder, David
Hersteller:	Kogan Page
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 13 mm
Von/Mit:	Cindy Barnes (u. a.)
Erscheinungsdatum:	03.10.2009
Gewicht:	0,36 kg

Artikel-ID: 101590393