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Englisch
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Beschreibung
Effectively develop a strategy to protect your brand in the face of crises, be it internal, external, political or online with this brand new edition.
Effectively develop a strategy to protect your brand in the face of crises, be it internal, external, political or online with this brand new edition.
Über den Autor
Amanda Coleman, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With 20+ years' experience in emergency services communication, she is a fellow of the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of Everyday Communication Strategies, published by Kogan Page.
Inhaltsverzeichnis
Chapter - 00: Acknowledgements; Chapter - 01: Are you ready for a crisis? Creating and testing a crisis communication plan; Chapter - 02: Recognizing a crisis: What it is and how to spot it; Chapter - 03: The operational response: The approaches and how they relate to communications; Chapter - 04: Remembering the people: How employees should come first; Chapter - 05: It's tough at the top: The role of leadership in a crisis; Chapter - 06: The impact on the community: Managing the consequences; Chapter - 07: It's OK to not be OK: Ensuring support is in place; Chapter - 08: Stepping on the road to recovery; Chapter - 09: So, what happens next?
Details
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781398609419 |
ISBN-10: | 1398609412 |
Sprache: | Englisch |
Herstellernummer: | 14677 |
Einband: | Kartoniert / Broschiert |
Autor: | Coleman, Amanda |
Hersteller: | Kogan Page Ltd |
Maße: | 233 x 157 x 17 mm |
Von/Mit: | Amanda Coleman |
Erscheinungsdatum: | 03.03.2023 |
Gewicht: | 0,379 kg |
Über den Autor
Amanda Coleman, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With 20+ years' experience in emergency services communication, she is a fellow of the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of Everyday Communication Strategies, published by Kogan Page.
Inhaltsverzeichnis
Chapter - 00: Acknowledgements; Chapter - 01: Are you ready for a crisis? Creating and testing a crisis communication plan; Chapter - 02: Recognizing a crisis: What it is and how to spot it; Chapter - 03: The operational response: The approaches and how they relate to communications; Chapter - 04: Remembering the people: How employees should come first; Chapter - 05: It's tough at the top: The role of leadership in a crisis; Chapter - 06: The impact on the community: Managing the consequences; Chapter - 07: It's OK to not be OK: Ensuring support is in place; Chapter - 08: Stepping on the road to recovery; Chapter - 09: So, what happens next?
Details
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781398609419 |
ISBN-10: | 1398609412 |
Sprache: | Englisch |
Herstellernummer: | 14677 |
Einband: | Kartoniert / Broschiert |
Autor: | Coleman, Amanda |
Hersteller: | Kogan Page Ltd |
Maße: | 233 x 157 x 17 mm |
Von/Mit: | Amanda Coleman |
Erscheinungsdatum: | 03.03.2023 |
Gewicht: | 0,379 kg |
Warnhinweis