Data-driven Retailing | Buch

Cover: 9783031129612 | Data-driven Retailing | A Non-technical Practitioners' Guide | Buch

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Sprache: Englisch

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Beschreibung

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

Über den Autor

Louis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium).

Zusammenfassung

Offers tools to manage data-centric projects and ask the right questions

Provides user-friendly practical knowledge on data management

Covers theory and practice of data analysis and management

Inhaltsverzeichnis

Part I. Pricing.- Chapter 1. The Retailer's Pricing Challenge.- Chapter 2. Understanding Demand and Elasticity.- Chapter 3. Improving the List Price.- Chapter 4. Optimizing Markdowns and Promotions.- Part II. Inventory Management.- Chapter 5. Product (Re-)distribution and Replenishment.- Chapter 6. Managing Product Returns.- Part III. Marketing.- Chapter 7. The Case for Algorithmic Marketing.- Chapter 8. Better Customer Segmentation.- Chapter 9. Anticipate What Customers Will Do.- Chapter 10. Anticipate When Customers Will Do Something.- Part IV. Conclusion.- Chapter 11. Where Retail Is Headed Next.

Details

Erscheinungsjahr:	2022
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Reihe:	Management for Professionals
Inhalt:	xv 257 S. 44 s/w Illustr. 9 farbige Illustr. 257 p. 53 illus. 9 illus. in color.
ISBN-13:	9783031129612
ISBN-10:	303112961X
Sprache:	Englisch
Ausstattung / Beilage:	HC runder Rücken kaschiert
Einband:	Gebunden
Autor:	Kerkhove, Louis-Philippe
Auflage:	1st ed. 2022
Hersteller:	Springer Nature Switzerland Springer International Publishing Springer International Publishing AG Management for Professionals
Maße:	241 x 160 x 21 mm
Von/Mit:	Louis-Philippe Kerkhove
Erscheinungsdatum:	06.10.2022
Gewicht:	0,582 kg

Artikel-ID: 122059727