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While many aspects of food innovation are focused on products' features, in this book, design thinking follows an experiential perspective to create a new food innovation design logic that integrates two aspects: consumer food well-being and the experiential pleasure of food. It integrates a holistic perspective to understand how designing innovative food experiences, instead of food products, can promote healthy and pleasurable eating behaviors among consumers and help them achieve their food well-being. Invaluable for scholars, food industry professionals, design thinkers, students, and amateurs alike, this book will define the field of food innovation for years to come.
While many aspects of food innovation are focused on products' features, in this book, design thinking follows an experiential perspective to create a new food innovation design logic that integrates two aspects: consumer food well-being and the experiential pleasure of food. It integrates a holistic perspective to understand how designing innovative food experiences, instead of food products, can promote healthy and pleasurable eating behaviors among consumers and help them achieve their food well-being. Invaluable for scholars, food industry professionals, design thinkers, students, and amateurs alike, this book will define the field of food innovation for years to come.
Examines food well-being (FWB) using a design thinking approach to innovative food experiences
Demonstrates how innovative food experiences can promote healthy and pleasurable eating
Features food experiences from luxury, gastronomy, fast food and restaurant sectors
Erscheinungsjahr: | 2022 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: |
xxxiii
277 S. 64 s/w Illustr. 277 p. 64 illus. |
ISBN-13: | 9783030542986 |
ISBN-10: | 303054298X |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Redaktion: | Batat, Wided |
Herausgeber: | Wided Batat |
Auflage: | 1st ed. 2021 |
Hersteller: |
Springer International Publishing
Springer International Publishing AG |
Maße: | 235 x 155 x 17 mm |
Von/Mit: | Wided Batat |
Erscheinungsdatum: | 07.01.2022 |
Gewicht: | 0,476 kg |
Examines food well-being (FWB) using a design thinking approach to innovative food experiences
Demonstrates how innovative food experiences can promote healthy and pleasurable eating
Features food experiences from luxury, gastronomy, fast food and restaurant sectors
Erscheinungsjahr: | 2022 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: |
xxxiii
277 S. 64 s/w Illustr. 277 p. 64 illus. |
ISBN-13: | 9783030542986 |
ISBN-10: | 303054298X |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Redaktion: | Batat, Wided |
Herausgeber: | Wided Batat |
Auflage: | 1st ed. 2021 |
Hersteller: |
Springer International Publishing
Springer International Publishing AG |
Maße: | 235 x 155 x 17 mm |
Von/Mit: | Wided Batat |
Erscheinungsdatum: | 07.01.2022 |
Gewicht: | 0,476 kg |