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Design Thinking for Strategy
Innovating Towards Competitive Advantage
Buch von Claude Diderich
Sprache: Englisch

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Beschreibung
The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.
It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.
Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.
The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.
It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.
Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.
Über den Autor

Dr. Claude Diderich is an innovation, strategy, and digital transformation consultant specialized in design thinking-based business model innovation at the consulting company innovate.d, which he founded in 2011. He has over 20 years of experience in strategy development and business model innovation, with special focus on design thinking. His expertise spans from creating innovative strategies, modernizing business models, launching new products, managing product portfolios, developing target operating models, as well as implementing novel technologies. Claude has worked with diverse firms and advised them on improving their profitability through creativity and innovation in the digital age.



Claude holds a doctor ès sciences and a master in computer science engineering from the Swiss Federal Institute of Technology in Lausanne, a certificate of advanced studies in strategy from the University of St. Gallen, and a specialization certificate in design thinking and innovation from the Darden School of Business, University of Virginia. He is a member of the Strategic Management Society and a member of the editorial review board of the Journal of Business Models. Since 2015, he is a senior mentor to University of Virginia's Darden School of Business online design thinking program.
Zusammenfassung

Describes a unique practical approach for developing innovative business strategies through design thinking

Helps analytical minded strategy and innovation enthusiast develop business strategies that work

Illustrates a field-tested strategy-development method with real-world examples and forward-looking ideas that readers can relate to and directly apply

Inhaltsverzeichnis
Part I: The Concepts and Theories Behind Innovative Strategy Design.- Part II: A Structured Approach to Strategy Development.- Part III: Laying the Foundation for a Successful Strategy.- Part IV: Iteratively Developing the Business Model Underlying the Strategy.- Part V: Exposing the Designed Strategy to the Competitive Environment.
Details
Erscheinungsjahr: 2019
Fachbereich: Volkswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Reihe: Management for Professionals
Inhalt: xii
219 S.
54 s/w Illustr.
219 p. 54 illus.
ISBN-13: 9783030258740
ISBN-10: 3030258742
Sprache: Englisch
Ausstattung / Beilage: HC runder Rücken kaschiert
Einband: Gebunden
Autor: Diderich, Claude
Auflage: 1st ed. 2020
Hersteller: Springer International Publishing
Springer International Publishing AG
Management for Professionals
Maße: 241 x 160 x 19 mm
Von/Mit: Claude Diderich
Erscheinungsdatum: 15.10.2019
Gewicht: 0,518 kg
Artikel-ID: 116821195
Über den Autor

Dr. Claude Diderich is an innovation, strategy, and digital transformation consultant specialized in design thinking-based business model innovation at the consulting company innovate.d, which he founded in 2011. He has over 20 years of experience in strategy development and business model innovation, with special focus on design thinking. His expertise spans from creating innovative strategies, modernizing business models, launching new products, managing product portfolios, developing target operating models, as well as implementing novel technologies. Claude has worked with diverse firms and advised them on improving their profitability through creativity and innovation in the digital age.



Claude holds a doctor ès sciences and a master in computer science engineering from the Swiss Federal Institute of Technology in Lausanne, a certificate of advanced studies in strategy from the University of St. Gallen, and a specialization certificate in design thinking and innovation from the Darden School of Business, University of Virginia. He is a member of the Strategic Management Society and a member of the editorial review board of the Journal of Business Models. Since 2015, he is a senior mentor to University of Virginia's Darden School of Business online design thinking program.
Zusammenfassung

Describes a unique practical approach for developing innovative business strategies through design thinking

Helps analytical minded strategy and innovation enthusiast develop business strategies that work

Illustrates a field-tested strategy-development method with real-world examples and forward-looking ideas that readers can relate to and directly apply

Inhaltsverzeichnis
Part I: The Concepts and Theories Behind Innovative Strategy Design.- Part II: A Structured Approach to Strategy Development.- Part III: Laying the Foundation for a Successful Strategy.- Part IV: Iteratively Developing the Business Model Underlying the Strategy.- Part V: Exposing the Designed Strategy to the Competitive Environment.
Details
Erscheinungsjahr: 2019
Fachbereich: Volkswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Reihe: Management for Professionals
Inhalt: xii
219 S.
54 s/w Illustr.
219 p. 54 illus.
ISBN-13: 9783030258740
ISBN-10: 3030258742
Sprache: Englisch
Ausstattung / Beilage: HC runder Rücken kaschiert
Einband: Gebunden
Autor: Diderich, Claude
Auflage: 1st ed. 2020
Hersteller: Springer International Publishing
Springer International Publishing AG
Management for Professionals
Maße: 241 x 160 x 19 mm
Von/Mit: Claude Diderich
Erscheinungsdatum: 15.10.2019
Gewicht: 0,518 kg
Artikel-ID: 116821195
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