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With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.
Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit [...]
With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.
Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit [...]
Jonathan P. Allen is a Professor at the School of Management, University of San Francisco, USA.
Preface Chapter 1. Digital Entrepreneurship: New Opportunities and Challenges
Chapter 2. Choosing a Digital Business Idea
Chapter 3. Creating a Digital Business Design
Chapter 4. Building a Business Prototype
Chapter 5. Digital Content for Business
Chapter 6. Business Prototype Look and Feel
Chapter 7. Business Prototype Features
Chapter 8. Web Analytics
Chapter 9. Creating and Tracking Business Goals
Chapter 10. Usability and Customer Experience
Chapter 11. Customer Acquisition in a Digital World
Chapter 12. Digital Business Experiments
Chapter 13. Launching a New Digital Business Venture
Key Terms
Appendices
Index
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781138583696 |
| ISBN-10: | 1138583693 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Allen, Jonathan P. |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 14 mm |
| Von/Mit: | Jonathan P. Allen |
| Erscheinungsdatum: | 14.02.2019 |
| Gewicht: | 0,401 kg |
Jonathan P. Allen is a Professor at the School of Management, University of San Francisco, USA.
Preface Chapter 1. Digital Entrepreneurship: New Opportunities and Challenges
Chapter 2. Choosing a Digital Business Idea
Chapter 3. Creating a Digital Business Design
Chapter 4. Building a Business Prototype
Chapter 5. Digital Content for Business
Chapter 6. Business Prototype Look and Feel
Chapter 7. Business Prototype Features
Chapter 8. Web Analytics
Chapter 9. Creating and Tracking Business Goals
Chapter 10. Usability and Customer Experience
Chapter 11. Customer Acquisition in a Digital World
Chapter 12. Digital Business Experiments
Chapter 13. Launching a New Digital Business Venture
Key Terms
Appendices
Index
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781138583696 |
| ISBN-10: | 1138583693 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Allen, Jonathan P. |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 14 mm |
| Von/Mit: | Jonathan P. Allen |
| Erscheinungsdatum: | 14.02.2019 |
| Gewicht: | 0,401 kg |
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