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Digital Marketing Excellence
Planning, Optimizing and Integrating Online Marketing
Taschenbuch von Dave Chaffey (u. a.)
Sprache: Englisch

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Beschreibung
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Über den Autor

Dave Chaffey is a leading digital marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave has lectured in digital marketing at several UK universities. Dave Chaffey is co-founder of [...], an online learning platform providing training on digital marketing strategy to members in over 100 countries worldwide.

PR Smith is an international speaker, consultant and author of six books, including the SOSTAC® Guide to your perfect Digital Marketing Plan. Paul created the SOSTAC® Planning framework, adopted by CIM, universities, blue-chips and start-ups globally, with the new SOSTAC® Certified Planner course now on [...]. Paul also founded [...], an NFP edutainment programme inspiring a new generation of global citizens through short stories about kindness, respect and friendship.

Inhaltsverzeichnis

1. Introduction to Digital Marketing 2. Digital Customers 3. Digital Models 4. Content Marketing 5. Create Integrated Campaigns 6. Social Media Marketing 7. Digital Communications 8. Designing Digital Experiences 9. Digital Innovation 10. Digital Marketing Plan

Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780367444754
ISBN-10: 0367444755
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Chaffey, Dave
Smith, Pr
Hersteller: Taylor & Francis Ltd
Maße: 243 x 173 x 33 mm
Von/Mit: Dave Chaffey (u. a.)
Erscheinungsdatum: 22.07.2022
Gewicht: 1,338 kg
Artikel-ID: 121377419
Über den Autor

Dave Chaffey is a leading digital marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave has lectured in digital marketing at several UK universities. Dave Chaffey is co-founder of [...], an online learning platform providing training on digital marketing strategy to members in over 100 countries worldwide.

PR Smith is an international speaker, consultant and author of six books, including the SOSTAC® Guide to your perfect Digital Marketing Plan. Paul created the SOSTAC® Planning framework, adopted by CIM, universities, blue-chips and start-ups globally, with the new SOSTAC® Certified Planner course now on [...]. Paul also founded [...], an NFP edutainment programme inspiring a new generation of global citizens through short stories about kindness, respect and friendship.

Inhaltsverzeichnis

1. Introduction to Digital Marketing 2. Digital Customers 3. Digital Models 4. Content Marketing 5. Create Integrated Campaigns 6. Social Media Marketing 7. Digital Communications 8. Designing Digital Experiences 9. Digital Innovation 10. Digital Marketing Plan

Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780367444754
ISBN-10: 0367444755
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Chaffey, Dave
Smith, Pr
Hersteller: Taylor & Francis Ltd
Maße: 243 x 173 x 33 mm
Von/Mit: Dave Chaffey (u. a.)
Erscheinungsdatum: 22.07.2022
Gewicht: 1,338 kg
Artikel-ID: 121377419
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