TIM BOTTKE is a Senior Strategy Partner at Deloitte and Associate Professor of Digital Transformation at the SDA Bocconi School of Management in Milan, Italy. He has over twenty-two years of experience advising executives in more than twenty countries on technology and sustainable transformation.

Practitioner Foreword xiii

Academic Foreword xv

Preface xvii

Acknowledgments xxiii

Part I Will Your Digital Transformation (Ever) Pay You Back? 1

1 The Bad and Good Reasons for Your Digital Transformation 3

2 Why Digital Transformation Advice Can Get You Off the Payback Track 9

3 Digital Transformation Payday: A New Framework for Accelerated Payback 19

Part II Five Key Elements Drive Digital Transformation Payback 31

4 Supply-Side Catalysts: Digital Technologies Alone Do Not Do the Trick 33

5 Demand-Side and Overarching Catalysts: Customers and Workforces Have Changed; From You They Expect Nothing Less 61

6 Reactants/Scope: Make Sure Your Investments End Up Transforming Your Core 69

7 Reaction Mechanisms/Process: Agile Done Wrong Can Be a Very Effective Tool of Value Destruction 77

8 Outcomes: Digital Transformation KPIs Are Worth the Pain and Resistance 85

9 Design/Strategy: The Vacuum in the Majority of Digital Transformations 93

10 End-to-End: Our Framework in Action 99

11 "Smaller" Firm Excursus: David versus Goliath? 107

Part III Three Predictors in Your Business That Influence Your Digital Transformation Payday 111

12 Some Groundwork for Prediction: Does Digital Transformation Cause Paydays? Well, It Depends 113

13 Predictor Markets: Different Industries Require Different Labors for Payback 127

14 Predictor Financials: Your P&L and Balance Sheet Context Indicate Your Ability to Achieve Your Payday 133

15 Predictor Communications: It Is About What You Sing and How You Sing to Influence Your Payday 143

Conclusion: How to Keep Your Digital Transformation Paydays Coming 149

Part IV The Science Behind the Book 153

Appendix A: A Lazy Reader's Guide to Key Digital Transformation Definitions From Practice and Science 155

Appendix B: How to Measure Digital Transformation Efforts In Annual Reports with Dictionary-based Automated Textual Analysis 163

Appendix C: How to Compile a Unique Financial Database of More Than 20,000 Annual Reports 167

Appendix D: How to Start Understanding What the Annual Reports Say About Digital with the Help of Natural Language Processing (nlp) 173

Appendix E: How to Link Digital Transformation and Value with the Residual Income Valuation Model 177

Appendix F: Supplementary Analytics for the Fearless 185

References 197

About the Author 207

Index 209