Eric Jensen is an Associate Professor in the Department of Sociology at the University of Warwick. He has two main research specialisms: Public engagement, and media. He also contributes to the development of impact evaluation methodology and social change theory. His research on the impacts of public engagement cuts across a wide range of settings, from zoos to conservation training programmes to museums.

Introduction
PART ONE: LAYING THE FOUNDATIONS
Chapter 1: Research design: Planning for the unknowable, the unexpected and the undesirable
Chapter 2: How to do a literature review: Using existing evidence and ideas to build a foundation
Chapter 3: How to be an ethical researcher
PART TWO: IN THE FIELD
Chapter 4: How to manage risk: Protecting yourself and your equipment
Chapter 5: How to find a representative sample
Chapter 6: How to gain research participation
PART THREE: DATA COLLECTION METHODS
Chapter 7: How to do Survey Research
Chapter 8: How to do interviews and focus groups
Chapter 9: How to use existing data: Challenges and opportunities
PART FOUR: MANAGING AND ANALYZING DATA
Chapter 10: How to manage your data
Chapter 11: How to do qualitative data analysis
Chapter 12: How to do quantitative data analysis
PART FIVE: PRESENTING YOUR RESEARCH
Chapter 13: How to Write up your Research
Concluding Thoughts