Dominik Heckner:

Dominik Heckner graduated with a BSc in Management from the London School of Economics in 2006. As part of his degree, Dominik took a number of Economics courses, including one taught by Prof Kretschmer, which led to the writing of this book. He currently works in investment banking in central London.

Tobias Kretschmer:

Tobias Kretschmer is Professor of Management and Director of the Institute for Communication Economics (ICE) at the University of Munich. Prior to joining the University of Munich in October 2006, he was a lecturer in Strategy and Economics at London School of Economics (2001 - 2006) and a research fellow at INSEAD, France (2000 - 2001). He holds a PhD in Economics from London Business School and an MSc in Strategy and Organisation from the University of St. Gallen (Switzerland).

Tobias Kretschmer's research focuses on the economics and management of high-technology industries and the impact of Information and Communications Technologies (ICT) on firm productivity. He has taught courses on Managerial Economics, Strategy and Microeconomics at a number of universities and business schools.

This book is not simply an addition to the long list of first year Microeconomics texts - it constitutes a new type of text altogether. It combines the academic rigour of standard textbooks with the applied nature of study guides and the user-friendly approach of "popular" publications. Co-written by a recent London School of Economics graduate and his then lecturer, a unique student-focused approach is adopted while the highest standard of teaching quality is maintained throughout. Every chapter is structured like a seminar, with the clear aim of teaching skills, developing intuition, and discussing all areas of possible misunderstanding. This book has the potential to save the student a lot of time and help them achieve better results in their examinations. The text can either be read on its own or be used as a revision tool.