INTRODUCTION

THEORIES OF FASHION

1.1 Fashion as Communication

1.2 Identity Formation Through Fashion: Gender, Class, Subculture, Age

THE METAPHORS WE LIVE IN - DRESS AS A METAPHOR

2.1 Conceptual Metaphor Theory and Fashion

2.2 Seeing Through Clothes - Fashion as Metaphor in Visual Culture

SARTORIAL PRACTICES AND METAPHORS IN THE REPRESENTATIONS OF THE BRITISH SUFFRAGETTES AND THE FLAPPERS

3.1 Fashionable Suffragettes

3.2 The Flappers and Their (Mis)representation in the British Media

THE UNIFORMED FEMINITY OF THE WARTIME FASHIONS

4.1 Civilians in Uniforms - Sartorial Representations of Female Identity During the WWI

4.2 Utility Fashion and Military Women of WWII

THE POST-WAR SUBCULTURAL REBELLION AND WOMEN'S FASHION OF THE TEDDY GIRLS, MODS AND PUNKS

5.1 The Teds


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5.2 The Mods

5.3 The Punks

ANTI-FASHION OF THE SECOND WAVE FEMINISM

6.1 British Second-Wave Feminism, Spare Rib, and Fashion

6.2 Feminist Fashion in Anti-feminist Cartoons

POLITICAL LEADERSHIP AND FEMALE FASHION IN THE 1990s

7.1 British Political Institutions and Their Dress Codes as Metaphors

7.2 British Women in Politics: Betty Boothroyd's Style as a Metaphor of Tradition

CONCLUSION

Works Cited

Index