Sunil Gupta: Driving Digital Strategy

Cover: 9781633692688 | Driving Digital Strategy: A Guide to Reimagining Your Business | Gupta

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Sprache: Englisch

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Beschreibung

Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.--

Über den Autor

Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School. He is also Cochair of the Executive Program on Driving Digital Strategy. Gupta advises and speaks to companies around the world on issues related to digital transformation. Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone.

Erscheinungsjahr:	2018
Fachbereich:	Datenkommunikation, Netze & Mailboxen
Genre:	Informatik
Rubrik:	Naturwissenschaften & Technik
Medium:	Buch
Inhalt:	288 S.
ISBN-13:	9781633692688
ISBN-10:	163369268X
Sprache:	Englisch
Einband:	Gebunden
Autor:	Gupta, Sunil
Hersteller:	Harvard Business Review Press
Maße:	242 x 164 x 27 mm
Von/Mit:	Sunil Gupta
Erscheinungsdatum:	14.08.2018
Gewicht:	0,56 kg

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