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Engaged
Designing for Behavior Change
Taschenbuch von Amy Bucher
Sprache: Englisch

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Beschreibung
Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
Über den Autor

Amy Bucher, Ph.D., works as a Vice President of Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy crafts engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. This involves planning and conducting research and translating insights into strategy and requirements for products and end-to-end experiences spanning digital and real-world components. Previously, Amy worked on behavior change products in-house at CVS Health, Johnson & Johnson, and HealthMedia, and has prior healthcare industry agency experience working for Big Communica¬tions on an innovation team. Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy tweets at [...] and when she's not spending her writing energy on a book, blogs at [...].

Details
Erscheinungsjahr: 2020
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781933820422
ISBN-10: 193382042X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bucher, Amy
Hersteller: Rosenfeld Media
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 17 mm
Von/Mit: Amy Bucher
Erscheinungsdatum: 03.03.2020
Gewicht: 0,469 kg
Artikel-ID: 121119360
Über den Autor

Amy Bucher, Ph.D., works as a Vice President of Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy crafts engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. This involves planning and conducting research and translating insights into strategy and requirements for products and end-to-end experiences spanning digital and real-world components. Previously, Amy worked on behavior change products in-house at CVS Health, Johnson & Johnson, and HealthMedia, and has prior healthcare industry agency experience working for Big Communica¬tions on an innovation team. Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy tweets at [...] and when she's not spending her writing energy on a book, blogs at [...].

Details
Erscheinungsjahr: 2020
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781933820422
ISBN-10: 193382042X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bucher, Amy
Hersteller: Rosenfeld Media
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 17 mm
Von/Mit: Amy Bucher
Erscheinungsdatum: 03.03.2020
Gewicht: 0,469 kg
Artikel-ID: 121119360
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