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Every Page Is Page One
Topic-Based Writing for Technical Communication and the Web
Taschenbuch von Mark Baker
Sprache: Englisch

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Beschreibung
The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work like Google. There is no first, last, previous, next, up, or back anymore. Every Page is Page One.

For technical communicators, this Every Page is Page One environment presents a unique challenge: How do you cover a large and complex product using only topics, and how do you enable your readers to find and navigate topic-based content effectively?

In this ground-breaking book, Mark Baker looks beyond the usual advice on writing for the Web, and beyond the idea of topic-based writing merely as an aid to efficiency and reuse, to explore how readers really use information in the age of the Web and to lay out an approach to planning, creating, managing, and organizing topic-based documentation that really works for the reader.
The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work like Google. There is no first, last, previous, next, up, or back anymore. Every Page is Page One.

For technical communicators, this Every Page is Page One environment presents a unique challenge: How do you cover a large and complex product using only topics, and how do you enable your readers to find and navigate topic-based content effectively?

In this ground-breaking book, Mark Baker looks beyond the usual advice on writing for the Web, and beyond the idea of topic-based writing merely as an aid to efficiency and reuse, to explore how readers really use information in the age of the Web and to lay out an approach to planning, creating, managing, and organizing topic-based documentation that really works for the reader.
Über den Autor
Mark Baker is the author of Every Page is Page One: Topic-based Writing for Technical
Communication and the Web as well as other books on content and content technologies
and dozens of articles on technical communication, content strategy, and structured writing.
He has worked as a technical writer, tech comm manager, director of communications,
programmer, copywriter, and consultant and has spoken frequently at industry conferences.
He has designed, built, and used multiple structured writing tools and systems, including the
one used to write this book.

Mark blogs at [...] and tweets as [...]
Details
Erscheinungsjahr: 2013
Fachbereich: EDV
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Thema: Lexika
Medium: Taschenbuch
ISBN-13: 9781937434281
ISBN-10: 1937434281
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Baker, Mark
Hersteller: XML Press
Maße: 235 x 191 x 16 mm
Von/Mit: Mark Baker
Erscheinungsdatum: 18.10.2013
Gewicht: 0,546 kg
Artikel-ID: 123682613
Über den Autor
Mark Baker is the author of Every Page is Page One: Topic-based Writing for Technical
Communication and the Web as well as other books on content and content technologies
and dozens of articles on technical communication, content strategy, and structured writing.
He has worked as a technical writer, tech comm manager, director of communications,
programmer, copywriter, and consultant and has spoken frequently at industry conferences.
He has designed, built, and used multiple structured writing tools and systems, including the
one used to write this book.

Mark blogs at [...] and tweets as [...]
Details
Erscheinungsjahr: 2013
Fachbereich: EDV
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Thema: Lexika
Medium: Taschenbuch
ISBN-13: 9781937434281
ISBN-10: 1937434281
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Baker, Mark
Hersteller: XML Press
Maße: 235 x 191 x 16 mm
Von/Mit: Mark Baker
Erscheinungsdatum: 18.10.2013
Gewicht: 0,546 kg
Artikel-ID: 123682613
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