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This book explores and explains the broad range of experimental designs embedded in surveys that use both probability and non-probability samples. It approaches the usage of survey-based experiments with a Total Survey Error (TSE) perspective, which provides insight on the strengths and weaknesses of the techniques used.
Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment addresses experiments on within-unit coverage, reducing nonresponse, question and questionnaire design, minimizing interview measurement bias, using adaptive design, trend data, vignettes, the analysis of data from survey experiments, and other topics, across social, behavioral, and marketing science domains.
Each chapter begins with a description of the experimental method or application and its importance, followed by reference to relevant literature. At least one detailed original experimental case study then follows to illustrate the experimental method's deployment, implementation, and analysis from a TSE perspective. The chapters conclude with theoretical and practical implications on the usage of the experimental method addressed. In summary, this book:
* Fills a gap in the current literature by successfully combining the subjects of survey methodology and experimental methodology in an effort to maximize both internal validity and external validity
* Offers a wide range of types of experimentation in survey research with in-depth attention to their various methodologies and applications
* Is edited by internationally recognized experts in the field of survey research/methodology and in the usage of survey-based experimentation --featuring contributions from across a variety of disciplines in the social and behavioral sciences
* Presents advances in the field of survey experiments, as well as relevant references in each chapter for further study
* Includes more than 20 types of original experiments carried out within probability sample surveys
* Addresses myriad practical and operational aspects for designing, implementing, and analyzing survey-based experiments by using a Total Survey Error perspective to address the strengths and weaknesses of each experimental technique and method
Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment is an ideal reference for survey researchers and practitioners in areas such political science, health sciences, sociology, economics, psychology, public policy, data collection, data science, and marketing. It is also a very useful textbook for graduate-level courses on survey experiments and survey methodology.
This book explores and explains the broad range of experimental designs embedded in surveys that use both probability and non-probability samples. It approaches the usage of survey-based experiments with a Total Survey Error (TSE) perspective, which provides insight on the strengths and weaknesses of the techniques used.
Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment addresses experiments on within-unit coverage, reducing nonresponse, question and questionnaire design, minimizing interview measurement bias, using adaptive design, trend data, vignettes, the analysis of data from survey experiments, and other topics, across social, behavioral, and marketing science domains.
Each chapter begins with a description of the experimental method or application and its importance, followed by reference to relevant literature. At least one detailed original experimental case study then follows to illustrate the experimental method's deployment, implementation, and analysis from a TSE perspective. The chapters conclude with theoretical and practical implications on the usage of the experimental method addressed. In summary, this book:
* Fills a gap in the current literature by successfully combining the subjects of survey methodology and experimental methodology in an effort to maximize both internal validity and external validity
* Offers a wide range of types of experimentation in survey research with in-depth attention to their various methodologies and applications
* Is edited by internationally recognized experts in the field of survey research/methodology and in the usage of survey-based experimentation --featuring contributions from across a variety of disciplines in the social and behavioral sciences
* Presents advances in the field of survey experiments, as well as relevant references in each chapter for further study
* Includes more than 20 types of original experiments carried out within probability sample surveys
* Addresses myriad practical and operational aspects for designing, implementing, and analyzing survey-based experiments by using a Total Survey Error perspective to address the strengths and weaknesses of each experimental technique and method
Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment is an ideal reference for survey researchers and practitioners in areas such political science, health sciences, sociology, economics, psychology, public policy, data collection, data science, and marketing. It is also a very useful textbook for graduate-level courses on survey experiments and survey methodology.
Paul J. Lavrakas, PhD, is Senior Fellow at the NORC at the University of Chicago, Adjunct Professor at University of Illinois-Chicago, Senior Methodologist at the Social Research Centre of Australian National University and at the Office for Survey Research at Michigan State University.
Michael W. Traugott, PhD, is Research Professor in the Institute for Social Research at the University of Michigan.
Courtney Kennedy, PhD, is Director of Survey Research at Pew Research Center in Washington, DC.
Allyson L. Holbrook, PhD, is Professor of Public Administration and Psychology at the University of Illinois-Chicago.
Edith D. de Leeuw, PhD, is Professor of Survey Methodology in the Department of Methodology and Statistics at Utrecht University.
Brady T. West, PhD, is Research Associate Professor in the Survey Research Center at the University of Michigan-Ann Arbor.
18.1 Introduction 343 18.2 Background 344 18.3 Two Case Studies 347 18.4 Implications and Conclusions 362 Acknowledgments 364 References 364 Part VIII Vignette Experiments in Surveys 369Allyson Holbrook and Paul J. Lavrakas 19 Are Factorial Survey Experiments Prone to Survey Mode Effects? 371Katrin Auspurg, Thomas Hinz, and Sandra Walzenbach 19.1 Introduction 371 19.2 Idea and Scope of Factorial Survey Experiments 372 19.3 Mode Effects 373 19.4 Case Study 378 19.5 Conclusion 388 References 390 20 Validity Aspects of Vignette Experiments: Expected "What-If" Differences between Reports of Behavioral Intentions and Actual Behavior 393Stefanie Eifler and Knut Petzold 20.1 Outline of the Problem 393 20.2 Research Findings from Our Experimental Work 399 20.3 Discussion 411 References 413 Part IX Introduction to Section on Analysis 417Brady T. West and Courtney Kennedy 21 Identities and Intersectionality: A Case for Purposive Sampling in Survey-Experimental Research 419Samara Klar and Thomas J. Leeper 21.1 Introduction 419 21.2 Common Techniques for Survey Experiments on Identity 420 21.3 How Limited are Representative Samples for Intersectionality Research? 426 21.4 Conclusions and Discussion 430 Author Biographies 431 References 431 22 Designing Probability Samples to Study Treatment Effect Heterogeneity 435Elizabeth Tipton, David S. Yeager, Ronaldo Iachan, and Barbara Schneider 22.1...
Erscheinungsjahr: | 2019 |
---|---|
Genre: | Mathematik |
Rubrik: | Naturwissenschaften & Technik |
Medium: | Buch |
Inhalt: | 544 S. |
ISBN-13: | 9781119083740 |
ISBN-10: | 1119083745 |
Sprache: | Englisch |
Einband: | Gebunden |
Redaktion: |
Lavrakas, Paul J
Traugott, Michael W Kennedy, Courtney Holbrook, Allyson L de Leeuw, Edith D West, Brady T |
Herausgeber: | Paul J Lavrakas/Michael W Traugott/Courtney Kennedy et al |
Hersteller: | Wiley |
Maße: | 260 x 183 x 34 mm |
Von/Mit: | Paul J Lavrakas (u. a.) |
Erscheinungsdatum: | 08.10.2019 |
Gewicht: | 1,208 kg |
Paul J. Lavrakas, PhD, is Senior Fellow at the NORC at the University of Chicago, Adjunct Professor at University of Illinois-Chicago, Senior Methodologist at the Social Research Centre of Australian National University and at the Office for Survey Research at Michigan State University.
Michael W. Traugott, PhD, is Research Professor in the Institute for Social Research at the University of Michigan.
Courtney Kennedy, PhD, is Director of Survey Research at Pew Research Center in Washington, DC.
Allyson L. Holbrook, PhD, is Professor of Public Administration and Psychology at the University of Illinois-Chicago.
Edith D. de Leeuw, PhD, is Professor of Survey Methodology in the Department of Methodology and Statistics at Utrecht University.
Brady T. West, PhD, is Research Associate Professor in the Survey Research Center at the University of Michigan-Ann Arbor.
18.1 Introduction 343 18.2 Background 344 18.3 Two Case Studies 347 18.4 Implications and Conclusions 362 Acknowledgments 364 References 364 Part VIII Vignette Experiments in Surveys 369Allyson Holbrook and Paul J. Lavrakas 19 Are Factorial Survey Experiments Prone to Survey Mode Effects? 371Katrin Auspurg, Thomas Hinz, and Sandra Walzenbach 19.1 Introduction 371 19.2 Idea and Scope of Factorial Survey Experiments 372 19.3 Mode Effects 373 19.4 Case Study 378 19.5 Conclusion 388 References 390 20 Validity Aspects of Vignette Experiments: Expected "What-If" Differences between Reports of Behavioral Intentions and Actual Behavior 393Stefanie Eifler and Knut Petzold 20.1 Outline of the Problem 393 20.2 Research Findings from Our Experimental Work 399 20.3 Discussion 411 References 413 Part IX Introduction to Section on Analysis 417Brady T. West and Courtney Kennedy 21 Identities and Intersectionality: A Case for Purposive Sampling in Survey-Experimental Research 419Samara Klar and Thomas J. Leeper 21.1 Introduction 419 21.2 Common Techniques for Survey Experiments on Identity 420 21.3 How Limited are Representative Samples for Intersectionality Research? 426 21.4 Conclusions and Discussion 430 Author Biographies 431 References 431 22 Designing Probability Samples to Study Treatment Effect Heterogeneity 435Elizabeth Tipton, David S. Yeager, Ronaldo Iachan, and Barbara Schneider 22.1...
Erscheinungsjahr: | 2019 |
---|---|
Genre: | Mathematik |
Rubrik: | Naturwissenschaften & Technik |
Medium: | Buch |
Inhalt: | 544 S. |
ISBN-13: | 9781119083740 |
ISBN-10: | 1119083745 |
Sprache: | Englisch |
Einband: | Gebunden |
Redaktion: |
Lavrakas, Paul J
Traugott, Michael W Kennedy, Courtney Holbrook, Allyson L de Leeuw, Edith D West, Brady T |
Herausgeber: | Paul J Lavrakas/Michael W Traugott/Courtney Kennedy et al |
Hersteller: | Wiley |
Maße: | 260 x 183 x 34 mm |
Von/Mit: | Paul J Lavrakas (u. a.) |
Erscheinungsdatum: | 08.10.2019 |
Gewicht: | 1,208 kg |