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Extremely Online
The Untold Story of Fame, Influence, and Power on the Internet
Buch von Taylor Lorenz
Sprache: Englisch

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Beschreibung
"Taylor Lorenz reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the Internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the Internet. Emerging seemingly out of nowhere, these shifts in how we use the Internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the Internet, and what it has done to us"--
"Taylor Lorenz reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the Internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the Internet. Emerging seemingly out of nowhere, these shifts in how we use the Internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the Internet, and what it has done to us"--
Über den Autor
Taylor Lorenz
Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Politikwissenschaft & Soziologie
Rubrik: Wissenschaften
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781982146863
ISBN-10: 1982146869
Sprache: Englisch
Einband: Gebunden
Autor: Lorenz, Taylor
Hersteller: Simon & Schuster
Maße: 230 x 156 x 38 mm
Von/Mit: Taylor Lorenz
Erscheinungsdatum: 03.10.2023
Gewicht: 0,534 kg
Artikel-ID: 126606561
Über den Autor
Taylor Lorenz
Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Politikwissenschaft & Soziologie
Rubrik: Wissenschaften
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781982146863
ISBN-10: 1982146869
Sprache: Englisch
Einband: Gebunden
Autor: Lorenz, Taylor
Hersteller: Simon & Schuster
Maße: 230 x 156 x 38 mm
Von/Mit: Taylor Lorenz
Erscheinungsdatum: 03.10.2023
Gewicht: 0,534 kg
Artikel-ID: 126606561
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