Ana Roncha: Fashion Management | Taschenbuch

Cover: 9781137508188 | Fashion Management | A Strategic Approach | Ana Roncha (u. a.) | Buch

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Sprache: Englisch

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Beschreibung

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues - such as sustainability, the digital, and corporate social responsibility - are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations.

This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.

Accompanying online resources for this title can be found at [...] These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Über den Autor

Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee

Zusammenfassung

Primary

Undergraduates and postgraduates taking strategic fashion management courses; students taking fashion management and fashion marketing courses.

Secondary

Practitioners in the fashion industry.

Inhaltsverzeichnis

1. Introducing a strategic approach to fashion management
2. Strategic Planning for fashion organisations
3. Fashion Marketing
4. International Growth Strategy in fashion markets
5. Financial management in fashion
6. Fashion Brand management
7. Fashion marketing communications
8. Fashion Merchandise Management
9. Fashion Supply Chain Management
10. Fashion Retail Management
11. Managing Fashion Customers
12. Managing fashion responsibly
13. Managing risk in fashion
14. People Management: A strategic approach.

Details

Erscheinungsjahr:	2018
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	XXXI 325 S. 103 s/w Illustr.
ISBN-13:	9781137508188
ISBN-10:	1137508183
Sprache:	Englisch
Herstellernummer:	978-1-137-50818-8
Einband:	Kartoniert / Broschiert
Autor:	Roncha, Ana Gee, Liz Radclyffe-Thomas, Natascha Varley, Rosemary
Hersteller:	Macmillan Education Bloomsbury Publishing PLC
Maße:	260 x 195 x 25 mm
Von/Mit:	Ana Roncha (u. a.)
Erscheinungsdatum:	26.11.2018
Gewicht:	0,923 kg

Artikel-ID: 114486041