43,10 €*
Versandkostenfrei per Post / DHL
auf Lager, Lieferzeit 1-2 Werktage
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
Olga Mitterfellner, SFHEA, is Senior Lecturer in Fashion Business Management at the University of Westminster, UK.
1. Fashion marketing from a historical perspective: early days of advertising and consumerism 2. Fashion promotion and public relations 3. The Marketing Mix and communications tools 4. The advertising agency: branding and marketing communications 5. Influencers, opinion leaders and KOLs: who is leading your opinion? 6. Digital marketing 7. Target market and segmentation 8. Target marketing and the international consumer: coding and decoding brand messages 9. Brand communication at the point of sale: sensory branding 10. A critical look at advertising: brands selling hopes, dreams and objectification 11. Sustainability and marketing 12. Trend forecasting and innovation: trends and opportunities. Bibliography and further reading. Index
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032582320 |
| ISBN-10: | 1032582324 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Mitterfellner, Olga |
| Auflage: | 2. Auflage |
| Hersteller: |
Taylor & Francis
Routledge |
| Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Abbildungen: | 26 schwarz-weiße und 63 farbige Abbildungen, 8 schwarz-weiße und 40 farbige Fotos, 18 schwarz-weiße und 23 farbige Zeichnungen, 11 schwarz-weiße Tabellen |
| Maße: | 233 x 154 x 21 mm |
| Von/Mit: | Olga Mitterfellner |
| Erscheinungsdatum: | 11.12.2024 |
| Gewicht: | 0,56 kg |
Olga Mitterfellner, SFHEA, is Senior Lecturer in Fashion Business Management at the University of Westminster, UK.
1. Fashion marketing from a historical perspective: early days of advertising and consumerism 2. Fashion promotion and public relations 3. The Marketing Mix and communications tools 4. The advertising agency: branding and marketing communications 5. Influencers, opinion leaders and KOLs: who is leading your opinion? 6. Digital marketing 7. Target market and segmentation 8. Target marketing and the international consumer: coding and decoding brand messages 9. Brand communication at the point of sale: sensory branding 10. A critical look at advertising: brands selling hopes, dreams and objectification 11. Sustainability and marketing 12. Trend forecasting and innovation: trends and opportunities. Bibliography and further reading. Index
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032582320 |
| ISBN-10: | 1032582324 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Mitterfellner, Olga |
| Auflage: | 2. Auflage |
| Hersteller: |
Taylor & Francis
Routledge |
| Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Abbildungen: | 26 schwarz-weiße und 63 farbige Abbildungen, 8 schwarz-weiße und 40 farbige Fotos, 18 schwarz-weiße und 23 farbige Zeichnungen, 11 schwarz-weiße Tabellen |
| Maße: | 233 x 154 x 21 mm |
| Von/Mit: | Olga Mitterfellner |
| Erscheinungsdatum: | 11.12.2024 |
| Gewicht: | 0,56 kg |
Ähnliche Produkte
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Wochen