Heike Jenss is Associate Professor of Fashion Studies, Parsons School of Design, The New School, New York, USA.

Foreword by Christopher Breward, Principal of Edinburgh College of Art, UK and Vice Principal for the Creative and Performing Arts at the University of Edinburgh, UK.

Broadens readers' understanding of fashion as a complex cultural phenomenon by illuminating under-explored areas such as object and image based research and quantitative and qualitative methods

Foreword, Christopher Breward, Edinburgh College of Art, UK
Introduction - Locating Fashion/Studies: Research Methods, Sites and Practices, Heike Jenss, Parsons School of Design, The New School, USA

SECTION ONE: APPROACHING FASHION AND DRESS AS MATERIAL CULTURE
Introduction, Heike Jenss, Parsons School of Design, The New School, USA
1. In Search of the Everyday: Museums, Collections and Representations of Fashion in London and New York, Cheryl Buckley, University of Brighton, UK, and Hazel Clark, Parsons School of Design, The New School, USA
2. 'Humble' Blue Jeans: Material Culture Approaches to Understanding the Ordinary, Global, and the Personal, Sophie Woodward, University of Manchester, UK

SECTION TWO: EXPLORING FASHION PRACTICES THROUGH ETHNOGRAPHY
Introduction, Heike Jenss, Parsons School of Design, The New School, USA
3. Ethnographic Entanglements: Memory and Narrative in the Global Fashion Industry, Christina Moon, Parsons School of Design, The New School, USA
4. Urban Fieldnotes: An Auto-Ethnography of Street Style Blogging, Brent Luvaas, Drexel University, USA
5. Recasting Fashion Image Production: An Ethnographic and Practice-Based Approach to Investigating Bodies as Media, Stephanie Sadre-Orafai, University of Cincinnati, USA
6. Exploring Creativity: An Ethnographic Approach to Studying Fashion Design Pedagogy, Todd Nicewonger, University of Gothenburg, Sweden

SECTION THREE: MIXED METHODS
Introduction, Heike Jenss, Parsons School of Design, The New School, USA
7. Fitting Sources - Tailoring Methods: A Case-Study of Martin Margiela and the Temporalities of Fashion, Francesca Granata, Parsons School of Design, The New School, USA
8. Mixing Qualitative and Quantitative Methods in Fashion Studies: Philosophical Underpinnings and Multiple Masculinities, Susan B. Kaiser, University of California, Davis, USA, and Denise N. Green, Cornell University, USA
9. Action! Or, Exploring Diffractive Methods for Fashion Research, Otto von Busch, Konstfack University College of Arts, Crafts and Design, Sweden
10. Editing Fashion Studies: Reflections on Methodology and Interdisciplinarity in The Encyclopedia of World Dress and Fashion, Joanne B. Eicher, University of Minnesota, USA

Index