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Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas's primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015.
How do I start looking for themes?
What do I do with my transcripts?
What's a code?
How do start to code?
How do I turn my codes into categories?
How do I turn my categories into themes?
How will I know if my themes are meaningful?
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Kommunikationswissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781529701241 |
| ISBN-10: | 1529701244 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Thomas, Robert |
| Redaktion: | Thomas, Robert |
| Hersteller: | Sage Publications Ltd |
| Maße: | 178 x 127 x 9 mm |
| Von/Mit: | Robert Thomas |
| Erscheinungsdatum: | 07.10.2019 |
| Gewicht: | 0,2 kg |
Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas's primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015.
How do I start looking for themes?
What do I do with my transcripts?
What's a code?
How do start to code?
How do I turn my codes into categories?
How do I turn my categories into themes?
How will I know if my themes are meaningful?
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Kommunikationswissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781529701241 |
| ISBN-10: | 1529701244 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Thomas, Robert |
| Redaktion: | Thomas, Robert |
| Hersteller: | Sage Publications Ltd |
| Maße: | 178 x 127 x 9 mm |
| Von/Mit: | Robert Thomas |
| Erscheinungsdatum: | 07.10.2019 |
| Gewicht: | 0,2 kg |
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